diff --git a/adopter/web/components/dashboard/DemoBanner.tsx b/adopter/web/components/dashboard/DemoBanner.tsx
index 4156cfba..965343e3 100644
--- a/adopter/web/components/dashboard/DemoBanner.tsx
+++ b/adopter/web/components/dashboard/DemoBanner.tsx
@@ -1,4 +1,5 @@
 import { getAdopterConfig } from '@beakerstack/shared/config/adopterRuntime';
+import { landingConfig } from '@adopter/config/landing';
 import { ExternalLink } from 'lucide-react';
 
 export function DemoBanner() {
@@ -24,7 +25,7 @@ export function DemoBanner() {
         </div>
         <div className='flex flex-wrap gap-3 shrink-0'>
           <a
-            href='https://github.com/Artificer-Innovations/BeakerStack'
+            href={landingConfig.finalCta.secondaryCta?.href}
             target='_blank'
             rel='noopener noreferrer'
             className='inline-flex items-center gap-1.5 rounded-md bg-white/10 hover:bg-white/20 px-4 py-2 text-sm font-medium text-white transition-colors'
diff --git a/apps/mobile/__tests__/screens/billing/BillingScreens.test.tsx b/apps/mobile/__tests__/screens/billing/BillingScreens.test.tsx
index e666ab56..1323540e 100644
--- a/apps/mobile/__tests__/screens/billing/BillingScreens.test.tsx
+++ b/apps/mobile/__tests__/screens/billing/BillingScreens.test.tsx
@@ -13,6 +13,7 @@ import { useAuthContext } from '@beakerstack/shared/contexts/AuthContext';
 import { BillingOverviewScreen } from '../../../src/screens/billing/BillingOverviewScreen';
 import { BillingUsageScreen } from '../../../src/screens/billing/BillingUsageScreen';
 import { useDemoCollectionCount } from '@adopter/mobile/billing/useDemoCollectionCount';
+import { branding } from '@adopter/config/branding';
 
 jest.mock('@react-navigation/native', () => {
   const actual = jest.requireActual('@react-navigation/native');
@@ -240,7 +241,9 @@ describe('BillingOverviewScreen', () => {
     const { getByText } = renderWithNav(<BillingOverviewScreen />);
     expect(getByText('Payment problem')).toBeTruthy();
     expect(getByText(/Your last payment did not go through/i)).toBeTruthy();
-    expect(getByText(/Beaker Stack web app/i)).toBeTruthy();
+    expect(
+      getByText(`${branding.displayName} web app`, { exact: false })
+    ).toBeTruthy();
   });
 
   it('shows downgrade pending banner with target plan name from catalog', () => {
diff --git a/apps/mobile/src/screens/billing/BillingOverviewScreen.tsx b/apps/mobile/src/screens/billing/BillingOverviewScreen.tsx
index 34e1ec02..0a92b9f1 100644
--- a/apps/mobile/src/screens/billing/BillingOverviewScreen.tsx
+++ b/apps/mobile/src/screens/billing/BillingOverviewScreen.tsx
@@ -11,10 +11,7 @@ import {
 import { formatMonthYear } from '@beakerstack/billing/presentation';
 import { useAuthContext } from '@beakerstack/shared/contexts/AuthContext';
 import { getAdopterConfig } from '@beakerstack/shared/config/adopterRuntime';
-import {
-  billingConfig,
-  BEAKERSTACK_METER_AI_SUMMARIZE,
-} from '@adopter/config/billing';
+import { billingConfig, METER_AI_SUMMARIZE } from '@adopter/config/billing';
 import { numericPlanFeature } from '../../billing/planFeatureValue';
 import { useDemoCollectionCount } from '@adopter/mobile/billing/useDemoCollectionCount';
 import { BillingLayout } from './BillingLayout';
@@ -139,8 +136,8 @@ export function BillingOverviewScreen(): ReactElement {
     used,
     limit,
     loading: usageLoad,
-  } = useUsage<typeof billingConfig, typeof BEAKERSTACK_METER_AI_SUMMARIZE>(
-    BEAKERSTACK_METER_AI_SUMMARIZE
+  } = useUsage<typeof billingConfig, typeof METER_AI_SUMMARIZE>(
+    METER_AI_SUMMARIZE
   );
   const {
     count: colCount,
diff --git a/apps/mobile/src/screens/billing/BillingUsageScreen.tsx b/apps/mobile/src/screens/billing/BillingUsageScreen.tsx
index b5121168..305faf9a 100644
--- a/apps/mobile/src/screens/billing/BillingUsageScreen.tsx
+++ b/apps/mobile/src/screens/billing/BillingUsageScreen.tsx
@@ -19,7 +19,7 @@ import {
 } from '@beakerstack/billing/presentation';
 import {
   billingConfig as adopterBillingConfig,
-  BEAKERSTACK_METER_AI_SUMMARIZE,
+  METER_AI_SUMMARIZE,
 } from '@adopter/config/billing';
 import { numericPlanFeature } from '../../billing/planFeatureValue';
 import { useDemoCollectionCount } from '@adopter/mobile/billing/useDemoCollectionCount';
@@ -143,7 +143,7 @@ export function BillingUsageScreen(): ReactElement {
         {Object.keys(plan.usage_limits).map(m => (
           <View key={m} style={billingStyles.meterBlock}>
             <UsageIndicator<typeof billingConfig>
-              meter={m as typeof BEAKERSTACK_METER_AI_SUMMARIZE}
+              meter={m as typeof METER_AI_SUMMARIZE}
               variant='expanded'
               label={meterCopy[m]?.label ?? m}
               description={meterCopy[m]?.description}
diff --git a/apps/web/src/admin/__tests__/adminUsageColumns.test.ts b/apps/web/src/admin/__tests__/adminUsageColumns.test.ts
index d136f142..b336c3b6 100644
--- a/apps/web/src/admin/__tests__/adminUsageColumns.test.ts
+++ b/apps/web/src/admin/__tests__/adminUsageColumns.test.ts
@@ -1,9 +1,10 @@
 import { describe, expect, it } from 'vitest';
 import { adminProductId, getAdminUsageMeterKeys } from '../adminUsageColumns';
+import { billingConfig } from '@adopter/config/billing';
 
 describe('adminUsageColumns', () => {
   it('exports product id from billing config', () => {
-    expect(adminProductId).toBe('beakerstack');
+    expect(adminProductId).toBe(billingConfig.productId);
   });
 
   it('collects usage meter keys from all plans', () => {
diff --git a/apps/web/src/billing/__tests__/beakerstackBillingConfig.test.ts b/apps/web/src/billing/__tests__/beakerstackBillingConfig.test.ts
index f2fc6f3b..dbb1af48 100644
--- a/apps/web/src/billing/__tests__/beakerstackBillingConfig.test.ts
+++ b/apps/web/src/billing/__tests__/beakerstackBillingConfig.test.ts
@@ -1,8 +1,5 @@
 import { describe, expect, it } from 'vitest';
-import {
-  BEAKERSTACK_METER_AI_SUMMARIZE,
-  billingConfig,
-} from '@adopter/config/billing';
+import { METER_AI_SUMMARIZE, billingConfig } from '@adopter/config/billing';
 
 describe('billingConfig', () => {
   it('defines a parsed product with public plans', () => {
@@ -13,6 +10,6 @@ describe('billingConfig', () => {
   });
 
   it('exposes meter key constant for AI usage', () => {
-    expect(BEAKERSTACK_METER_AI_SUMMARIZE).toBe('ai_summarize');
+    expect(METER_AI_SUMMARIZE).toBe('ai_summarize');
   });
 });
diff --git a/apps/web/src/billing/__tests__/useDemoCollections.test.tsx b/apps/web/src/billing/__tests__/useDemoCollections.test.tsx
index 821b0084..28669ecf 100644
--- a/apps/web/src/billing/__tests__/useDemoCollections.test.tsx
+++ b/apps/web/src/billing/__tests__/useDemoCollections.test.tsx
@@ -1,6 +1,7 @@
 import { describe, it, expect, vi, beforeEach } from 'vitest';
 import { act, renderHook, waitFor } from '@testing-library/react';
 import { useDemoCollections } from '@adopter/web/billing/useDemoCollections';
+import { appIdentity } from '@adopter/config/app-identity';
 
 const { rpc, mockClient } = vi.hoisted(() => {
   const rpc = vi.fn();
@@ -113,7 +114,7 @@ describe('useDemoCollections', () => {
     });
     expect(rpc).toHaveBeenCalledWith(
       'billing_demo_add_collection',
-      expect.objectContaining({ p_product_id: 'beakerstack' })
+      expect.objectContaining({ p_product_id: appIdentity.productId })
     );
   });
 
@@ -138,7 +139,7 @@ describe('useDemoCollections', () => {
     expect(rpc).toHaveBeenCalledWith(
       'billing_demo_delete_collection',
       expect.objectContaining({
-        p_product_id: 'beakerstack',
+        p_product_id: appIdentity.productId,
         p_collection_id: 'x',
       })
     );
@@ -168,7 +169,7 @@ describe('useDemoCollections', () => {
     expect(rpc).toHaveBeenCalledWith(
       'billing_demo_add_item',
       expect.objectContaining({
-        p_product_id: 'beakerstack',
+        p_product_id: appIdentity.productId,
         p_collection_id: 'col',
       })
     );
diff --git a/apps/web/src/pages/__tests__/DashboardPage.test.tsx b/apps/web/src/pages/__tests__/DashboardPage.test.tsx
index c0166d44..4447dae7 100644
--- a/apps/web/src/pages/__tests__/DashboardPage.test.tsx
+++ b/apps/web/src/pages/__tests__/DashboardPage.test.tsx
@@ -10,6 +10,7 @@ import { ProfileProvider } from '@beakerstack/shared/contexts/ProfileContext';
 import { getAdopterConfig } from '@beakerstack/shared/config/adopterRuntime';
 import { brandNameRegex } from '@adopter/config/branding';
 import { billingConfig } from '@adopter/config/billing';
+import { landingConfig } from '@adopter/config/landing';
 import { supabase } from '@/lib/supabase';
 
 const mockNavigate = vi.fn();
@@ -222,9 +223,10 @@ describe('DashboardPage', () => {
   it('links to GitHub repo from demo banner', async () => {
     await renderWithAuth(<DashboardPage />);
     const link = screen.getByRole('link', { name: /view on github/i });
+    expect(landingConfig.finalCta.secondaryCta?.href).toBeDefined();
     expect(link).toHaveAttribute(
       'href',
-      'https://github.com/Artificer-Innovations/BeakerStack'
+      landingConfig.finalCta.secondaryCta?.href
     );
   });
 
diff --git a/apps/web/src/pages/__tests__/SignupInvitePage.test.tsx b/apps/web/src/pages/__tests__/SignupInvitePage.test.tsx
index 257487b5..86e3db93 100644
--- a/apps/web/src/pages/__tests__/SignupInvitePage.test.tsx
+++ b/apps/web/src/pages/__tests__/SignupInvitePage.test.tsx
@@ -2,6 +2,7 @@ import { describe, it, expect, vi, beforeEach, afterEach } from 'vitest';
 import { render, screen, waitFor } from '@testing-library/react';
 import userEvent from '@testing-library/user-event';
 import { MemoryRouter } from 'react-router-dom';
+import { billingConfig } from '@adopter/config/billing';
 import SignupInvitePage, {
   finalizeInviteSignup,
   getInviteTokenFromHash,
@@ -111,7 +112,7 @@ describe('SignupInvitePage helpers', () => {
         body: expect.objectContaining({
           action: 'consume',
           token: 'tok',
-          productId: 'beakerstack',
+          productId: billingConfig.productId,
         }),
       })
     );
diff --git a/apps/web/src/pages/billing/BillingOverviewPage.tsx b/apps/web/src/pages/billing/BillingOverviewPage.tsx
index 8a8ba37b..22406353 100644
--- a/apps/web/src/pages/billing/BillingOverviewPage.tsx
+++ b/apps/web/src/pages/billing/BillingOverviewPage.tsx
@@ -10,10 +10,7 @@ import {
   type BillingUiStateKind,
 } from '@beakerstack/billing';
 import { useAuthContext } from '@beakerstack/shared/contexts/AuthContext';
-import {
-  billingConfig,
-  BEAKERSTACK_METER_AI_SUMMARIZE,
-} from '@adopter/config/billing';
+import { billingConfig, METER_AI_SUMMARIZE } from '@adopter/config/billing';
 import { formatMonthYear } from '@beakerstack/billing/presentation';
 import { useDemoCollectionCount } from '@adopter/web/billing/useDemoCollectionCount';
 import { Banner } from '../../components/billing/Banner.web';
@@ -43,8 +40,8 @@ export default function BillingOverviewPage() {
     used,
     limit,
     loading: usageLoad,
-  } = useUsage<typeof billingConfig, typeof BEAKERSTACK_METER_AI_SUMMARIZE>(
-    BEAKERSTACK_METER_AI_SUMMARIZE
+  } = useUsage<typeof billingConfig, typeof METER_AI_SUMMARIZE>(
+    METER_AI_SUMMARIZE
   );
   const { items: invoices, loading: invLoad } = useInvoices<
     typeof billingConfig
diff --git a/apps/web/src/pages/billing/BillingPlansPage.tsx b/apps/web/src/pages/billing/BillingPlansPage.tsx
index 226bed72..75696a0b 100644
--- a/apps/web/src/pages/billing/BillingPlansPage.tsx
+++ b/apps/web/src/pages/billing/BillingPlansPage.tsx
@@ -11,10 +11,7 @@ import {
 } from '@beakerstack/billing';
 import { useCallback, useEffect, useMemo, useState } from 'react';
 import { useSearchParams } from 'react-router-dom';
-import {
-  billingConfig,
-  BEAKERSTACK_METER_AI_SUMMARIZE,
-} from '@adopter/config/billing';
+import { billingConfig, METER_AI_SUMMARIZE } from '@adopter/config/billing';
 import {
   annualListCentsFromSync,
   computeDowngradeBlockers,
@@ -61,8 +58,8 @@ export default function BillingPlansPage() {
   } = useBillingStripeActions<typeof billingConfig>();
   const { used: aiUsed } = useUsage<
     typeof billingConfig,
-    typeof BEAKERSTACK_METER_AI_SUMMARIZE
-  >(BEAKERSTACK_METER_AI_SUMMARIZE);
+    typeof METER_AI_SUMMARIZE
+  >(METER_AI_SUMMARIZE);
   const { count: colCount = 0, maxItemsInAnyCollection = 0 } =
     useDemoCollectionCount();
 
diff --git a/apps/web/src/pages/billing/BillingUsagePage.tsx b/apps/web/src/pages/billing/BillingUsagePage.tsx
index 0a3d39c5..ec05b9c3 100644
--- a/apps/web/src/pages/billing/BillingUsagePage.tsx
+++ b/apps/web/src/pages/billing/BillingUsagePage.tsx
@@ -6,7 +6,7 @@ import {
 import { UsageIndicator } from '@beakerstack/billing/web';
 import {
   billingConfig as adopterBillingConfig,
-  BEAKERSTACK_METER_AI_SUMMARIZE,
+  METER_AI_SUMMARIZE,
 } from '@adopter/config/billing';
 import {
   booleanFeatureLabel,
@@ -74,7 +74,7 @@ export default function BillingUsagePage() {
           {Object.keys(plan.usage_limits).map(m => (
             <div key={m} className='mt-3'>
               <UsageIndicator<typeof billingConfig>
-                meter={m as typeof BEAKERSTACK_METER_AI_SUMMARIZE}
+                meter={m as typeof METER_AI_SUMMARIZE}
                 variant='expanded'
                 label={meterCopy[m]?.label ?? m}
                 description={meterCopy[m]?.description}