diff --git a/.changeset/bumpy-bees-cover.md b/.changeset/bumpy-bees-cover.md
new file mode 100644
index 0000000000..09227a2dd4
--- /dev/null
+++ b/.changeset/bumpy-bees-cover.md
@@ -0,0 +1,5 @@
+---
+"gitbook": patch
+---
+
+Associate questions asked in the embeddable assistant to the proper channel.
diff --git a/packages/gitbook/src/components/AI/server-actions/chat.ts b/packages/gitbook/src/components/AI/server-actions/chat.ts
index eaf4bcded4..685f923751 100644
--- a/packages/gitbook/src/components/AI/server-actions/chat.ts
+++ b/packages/gitbook/src/components/AI/server-actions/chat.ts
@@ -9,6 +9,7 @@ import {
     AIModel,
     type AIToolCallResult,
     type AIToolDefinition,
+    SiteCoreChannelType,
     type SiteInsightsSession,
 } from '@gitbook/api';
 import { streamRenderAIMessage } from './api';
@@ -61,6 +62,11 @@ export async function* streamAIChatResponse({
                 toolCall,
                 tools,
                 session,
+                channel: {
+                    type: options?.asEmbeddable
+                        ? SiteCoreChannelType.Embed
+                        : SiteCoreChannelType.Site,
+                },
             }
         );