diff --git a/src/components/badges/BadgeCounter.tsx b/src/components/badges/BadgeCounter.tsx
index ec2bc2ba2..282145f9b 100644
--- a/src/components/badges/BadgeCounter.tsx
+++ b/src/components/badges/BadgeCounter.tsx
@@ -19,27 +19,37 @@
  */
 
 import styled from '@emotion/styled';
-import { forwardRef } from 'react';
+import { Ref } from 'react';
 import { cssVar } from '~utils/design-tokens';
 
+export enum BadgeCounterVariety {
+  Accent = 'accent',
+  Default = 'default',
+}
+
 export interface BadgeCounterProps {
   className?: string;
+  ref?: Ref<HTMLSpanElement>;
   /**
    * Specifies the content of the BadgeCounter.
    * Type string is possible, to allow for use cases like `23+`
    */
   value: number | string;
+  /**
+   * Specifies the visual style of the BadgeCounter. Must match `BadgeCounterVariety`.
+   * @defaultValue `BadgeCounterVariety.Default`.
+   */
+  variety?: `${BadgeCounterVariety}`;
 }
 
-export const BadgeCounter = forwardRef<HTMLSpanElement, BadgeCounterProps>(
-  ({ value, ...otherProps }, ref) => {
-    return (
-      <BadgeCounterStyled {...otherProps} ref={ref}>
-        {value}
-      </BadgeCounterStyled>
-    );
-  },
-);
+export function BadgeCounter(props: Readonly<BadgeCounterProps>) {
+  const { value, variety = BadgeCounterVariety.Default, ...restProps } = props;
+  return (
+    <BadgeCounterStyled {...restProps} css={BADGE_COUNTER_VARIETY_STYLES[variety]}>
+      {value}
+    </BadgeCounterStyled>
+  );
+}
 
 BadgeCounter.displayName = 'BadgeCounter';
 
@@ -53,9 +63,20 @@ const BadgeCounterStyled = styled.span`
   padding: ${cssVar('dimension-space-0')} ${cssVar('dimension-space-50')};
 
   font: ${cssVar('typography-text-small-semi-bold')};
-  color: ${cssVar('color-text-default')};
+  color: var(--badge-counter-color);
   text-align: center;
 
-  background-color: ${cssVar('color-background-neutral-bolder-default')};
+  background-color: var(--badge-counter-background-color);
 `;
 BadgeCounterStyled.displayName = 'BadgeCounterStyled';
+
+const BADGE_COUNTER_VARIETY_STYLES = {
+  [BadgeCounterVariety.Default]: {
+    '--badge-counter-color': cssVar('color-text-default'),
+    '--badge-counter-background-color': cssVar('color-background-neutral-bolder-default'),
+  },
+  [BadgeCounterVariety.Accent]: {
+    '--badge-counter-color': cssVar('color-text-on-color'),
+    '--badge-counter-background-color': cssVar('color-background-accent-default'),
+  },
+};
diff --git a/src/components/badges/__tests__/BadgeCounter-test.tsx b/src/components/badges/__tests__/BadgeCounter-test.tsx
index 2d4ee974b..aca32cb66 100644
--- a/src/components/badges/__tests__/BadgeCounter-test.tsx
+++ b/src/components/badges/__tests__/BadgeCounter-test.tsx
@@ -18,13 +18,25 @@
  * Inc., 51 Franklin Street, Fifth Floor, Boston, MA  02110-1301, USA.
  */
 
-import { render, screen } from '@testing-library/react';
-import { BadgeCounter } from '../BadgeCounter';
+import { screen } from '@testing-library/react';
+import { render } from '~common/helpers/test-utils';
+import { BadgeCounter, BadgeCounterProps, BadgeCounterVariety } from '../BadgeCounter';
 
-describe('RatingBadge', () => {
-  it('renders as expected', () => {
-    render(<BadgeCounter value={7} />);
+describe('BadgeCounter', () => {
+  it.each(Object.values(BadgeCounterVariety))('renders with the %s variety', async (variety) => {
+    const { container } = renderBadgeCounter({ value: 3, variety });
 
-    expect(screen.getByText('7')).toBeInTheDocument();
+    expect(screen.getByText('3')).toBeInTheDocument();
+    await expect(container).toHaveNoA11yViolations();
+  });
+
+  it('accepts a string value', () => {
+    renderBadgeCounter({ value: '23+' });
+
+    expect(screen.getByText('23+')).toBeInTheDocument();
   });
 });
+
+function renderBadgeCounter(props: BadgeCounterProps) {
+  return render(<BadgeCounter {...props} />);
+}
diff --git a/src/components/badges/index.ts b/src/components/badges/index.ts
index 23e340bc5..84fa00bc5 100644
--- a/src/components/badges/index.ts
+++ b/src/components/badges/index.ts
@@ -19,7 +19,7 @@
  */
 
 export { Badge, BadgeSize, BadgeVariety } from './Badge';
-export { BadgeCounter } from './BadgeCounter';
+export { BadgeCounter, BadgeCounterVariety } from './BadgeCounter';
 export { BadgeSeverity, BadgeSeverityLevel, BadgeSeverityVariety } from './BadgeSeverity';
 export { RatingBadge, RatingBadgeRating, RatingBadgeSize } from './RatingBadge';
 export { RatingBadgeButton } from './RatingBadgeButton';
diff --git a/stories/badges/BadgeCounter-stories.tsx b/stories/badges/BadgeCounter-stories.tsx
index 5e6949b81..76c417d27 100644
--- a/stories/badges/BadgeCounter-stories.tsx
+++ b/stories/badges/BadgeCounter-stories.tsx
@@ -19,13 +19,20 @@
  */
 
 import type { Meta, StoryObj } from '@storybook/react-vite';
-import { BadgeCounter } from '../../src';
+import { BadgeCounter, BadgeCounterVariety } from '../../src';
 import { basicWrapperDecorator } from '../helpers/BasicWrapper';
 
 const meta: Meta<typeof BadgeCounter> = {
   component: BadgeCounter,
   decorators: [basicWrapperDecorator],
 
+  argTypes: {
+    variety: {
+      control: { type: 'select' },
+      options: Object.values(BadgeCounterVariety),
+    },
+  },
+
   parameters: {
     controls: { exclude: ['className'] },
   },
@@ -47,3 +54,15 @@ export const Default: Story = {
     </span>
   ),
 };
+
+export const Accent: Story = {
+  args: {
+    value: 42,
+    variety: BadgeCounterVariety.Accent,
+  },
+  render: (args) => (
+    <span>
+      <BadgeCounter {...args} />
+    </span>
+  ),
+};