diff --git a/apps/timo-web/app/[locale]/layout.tsx b/apps/timo-web/app/[locale]/layout.tsx
index 2d70ca73..1172807c 100644
--- a/apps/timo-web/app/[locale]/layout.tsx
+++ b/apps/timo-web/app/[locale]/layout.tsx
@@ -6,6 +6,7 @@ import { getTranslations, setRequestLocale } from "next-intl/server";
 
 import type { Metadata } from "next";
 
+import { SITE_URL } from "@/constants/site";
 import { routing } from "@/i18n/routing";
 import { AuthProvider } from "@/providers/auth/AuthProvider";
 import { LanguageSyncProvider } from "@/providers/locale/LanguageSyncProvider";
@@ -19,8 +20,6 @@ const pretendard = localFont({
   display: "swap",
 });
 
-const SITE_URL = "https://timo.kr";
-
 const OG_LOCALE: Record<(typeof routing.locales)[number], string> = {
   en: "en_US",
   ko: "ko_KR",
diff --git a/apps/timo-web/app/robots.ts b/apps/timo-web/app/robots.ts
new file mode 100644
index 00000000..010dd897
--- /dev/null
+++ b/apps/timo-web/app/robots.ts
@@ -0,0 +1,30 @@
+import type { MetadataRoute } from "next";
+
+import { ROUTES } from "@/constants/routes";
+import { SITE_URL } from "@/constants/site";
+import { routing } from "@/i18n/routing";
+
+const PRIVATE_ROUTES = [
+  ROUTES.ONBOARDING,
+  ROUTES.HOME,
+  ROUTES.TODAY,
+  ROUTES.FOCUS,
+  ROUTES.STATISTICS,
+  ROUTES.SETTINGS,
+] as const;
+
+const disallow = routing.locales.flatMap((locale) => [
+  ...PRIVATE_ROUTES.map((route) => `/${locale}${route}`),
+  `/${locale}/oauth`,
+]);
+
+export default function robots(): MetadataRoute.Robots {
+  return {
+    rules: {
+      userAgent: "*",
+      allow: "/",
+      disallow,
+    },
+    sitemap: `${SITE_URL}/sitemap.xml`,
+  };
+}
diff --git a/apps/timo-web/app/sitemap.ts b/apps/timo-web/app/sitemap.ts
new file mode 100644
index 00000000..d040237d
--- /dev/null
+++ b/apps/timo-web/app/sitemap.ts
@@ -0,0 +1,24 @@
+import type { MetadataRoute } from "next";
+
+import { ROUTES } from "@/constants/routes";
+import { SITE_URL } from "@/constants/site";
+import { routing } from "@/i18n/routing";
+
+const PUBLIC_ROUTES = ["", ROUTES.LOGIN, ROUTES.POLICY] as const;
+
+export default function sitemap(): MetadataRoute.Sitemap {
+  const lastModified = new Date();
+
+  return PUBLIC_ROUTES.map((route) => ({
+    url: `${SITE_URL}/${routing.defaultLocale}${route}`,
+    lastModified,
+    alternates: {
+      languages: Object.fromEntries(
+        routing.locales.map((locale) => [
+          locale,
+          `${SITE_URL}/${locale}${route}`,
+        ]),
+      ),
+    },
+  }));
+}
diff --git a/apps/timo-web/constants/site.ts b/apps/timo-web/constants/site.ts
new file mode 100644
index 00000000..fc19d7f6
--- /dev/null
+++ b/apps/timo-web/constants/site.ts
@@ -0,0 +1 @@
+export const SITE_URL = "https://timo.kr";