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StackAdapt GraphQL API

StackAdapt is an AI-powered programmatic advertising platform (DSP) that provides a full-featured GraphQL API for creating and managing digital advertising campaigns across native, display, video, connected TV (CTV), audio, and digital out-of-home (DOOH) channels. The GraphQL API is the primary interface for write operations and supports campaign management, creative management, audience targeting, pixel tracking, conversion attribution, and performance reporting.

Endpoint: https://api.stackadapt.com/graphql

Authentication: Token-based via X-Authorization header

Documentation: https://docs.stackadapt.com/reference/graphql-api

References

Key Capabilities

  • Campaign Management — Create, update, archive, pause, resume, and copy campaigns and campaign groups across all ad channels (native, display, video, CTV, audio, DOOH, programmatic linear TV)
  • Creative Management — Upload and manage image, native, video, audio, CTV, and DOOH creatives; manage ad tags and VAST trackers
  • Audience Targeting — Build custom segments (CRM, IP, device, location-based, lookalike, ABM, B2B, contextual, keyword, topic audience, NPI); manage third-party and catalogue segments
  • Geo Targeting — City, DMA, zip code, radius, and polygon-based geographic targeting with global zip support
  • Pixel and Conversion Tracking — Create and manage retargeting pixels, conversion pixels, lookalike pixels, pixel rules, and pixel passbacks
  • Reporting — Campaign delivery records, insight records, brand lift studies, footfall tracking, conversion path analysis, audience insights
  • Forecasting — Campaign reach and budget forecasting with channel guidance and impression dropoff projections
  • Deal Management — Programmatic deal groups and BYOD (Bring Your Own Deal) deal management

Schema Summary

  • 1,147 total types (excluding built-ins)
  • 707 object types including Campaign, CampaignGroup, Advertiser, LineItem (Ad), Creative variants, Segment variants, Pixel variants, Goal, Flight, GeoTargeting, Audience
  • 251 input types for mutations
  • 141 enum types for status, channel, targeting, and configuration values
  • 18 interface types for polymorphic entities
  • 15 union types
  • 15 scalar types including ISO8601Date, ISO8601DateTime, MoneyValue, BigInt