Extend CLI telemetry

[patrikbraborec]

Context

We already have a solid telemetry foundation (Segment → Mixpanel, auto-tracking via ApifyCommand, opt-out support). However, the current events only capture command name, flags, OS/arch, runtime, install method, CLI version, and user identity.

To build 6 Mixpanel dashboards (CLI Health, AI Agent Adoption, Onboarding, Retention, Performance, Feature Adoption), we need to extend the existing telemetry with additional properties and new events.

Part 1: New properties on existing cli_command_* events

These are simple additions — if an error occurs, just log it. No complex classification needed yet (see Part 4 for that).

1. exit_code — command success/failure — Implemented in #1074

• Capture the exit code in the finally block of ApifyCommand._run()
• This is the single most important missing metric — we currently can't measure success rate

2. duration_ms — command latency — Implemented in #1074

• Record Date.now() at start of _run(), compute delta in finally
• Enables p50/p95 latency tracking per command

3. ai_agent — AI agent detection — Implemented in #1074

• Check environment variables to detect which AI agent is invoking the CLI (same approach Stripe CLI uses in production — see pkg/useragent/useragent.go)
• Priority env vars to check:

Env var	Agent
CLAUDECODE	claude_code
CURSOR_AGENT	cursor
CLINE_ACTIVE	cline
CODEX_SANDBOX / CODEX_THREAD_ID	codex_cli
GEMINI_CLI	gemini_cli
OPENCODE	open_code
OPENCLAW_SHELL	openclaw

4. is_ci + ci_provider — CI environment detection — Implemented in #1074

• Check common CI env vars: CI, GITHUB_ACTIONS, GITLAB_CI, JENKINS_URL, CIRCLECI, BUILDKITE, TRAVIS, etc.
• is_ci: boolean
• ci_provider: string (github_actions / gitlab / jenkins / circle / buildkite / unknown)

5. is_interactive — TTY detection — Implemented in #1074

• process.stdin.isTTY — distinguishes interactive terminal usage from piped/scripted usage
• Combined with ai_agent and is_ci, this gives us a caller_type dimension (human / ai_agent / ci)

6. was_retried — retry detection — Implemented in #1074

• Detect if the same command is invoked again within ~10 seconds (compare command + timestamp in telemetry state file)
• Helps measure whether error messages are actionable — especially for AI agents

7. Caller identification flag — tracked in #1100

• Opt-in flag (working name --user-agent) + APIFY_CLI_USER_AGENT env var so skills/plugins can self-identify
• Scope, flag name, and HTTP-header strategy are discussed on the dedicated issue

Part 2: New events

8. CLI Installed event

• Fire on first run (when no telemetry state file exists yet, before creating it)
• Properties: cli_version, os, arch, node_version, install_method, is_ci, ci_provider, ai_agent
• Powers onboarding funnels: Install → first command → first successful run

9. Auth Event event

• Fire on login and logout (src/commands/auth/login.ts, src/commands/auth/logout.ts)
• Properties: action (login/logout), auth_method (token/browser), success (boolean), ai_agent, is_ci
• Powers: Auth success rate chart, onboarding funnel (Install → Login → First Run)

10. API Request event

• Fire on every Apify API call made by the CLI
• Properties: endpoint_path (e.g. /v2/acts), method (GET/POST/etc.), status_code, duration_ms, request_id
• Powers: API latency tracking, API error rate, slowest endpoints identification
• Note: Strip any IDs from paths to avoid cardinality explosion (e.g. /v2/acts/{id}/runs not /v2/acts/abc123/runs)

Part 3: Opt-out improvement

11. DO_NOT_TRACK support

• Currently only APIFY_CLI_DISABLE_TELEMETRY is supported
• The Console Do Not Track standard (DO_NOT_TRACK=1) is becoming industry norm — GitHub CLI, Stripe CLI, and others respect it
• Check DO_NOT_TRACK in addition to the existing env var

Part 4: Document analytics better

Currently when we first initialize telemetry, we link users to https://docs.apify.com/cli/docs/telemetry, which doesn't seem to be reachable anyway but through the direct link.

1. Fix the link so its always visible ?

Should just be about adding them to the sidebar

2. More in-depth documentation of what fields we send, when

Especially now that we are planning on adding new events, we should look into documenting each event separately, all fields and what they represent, make it even more explicit we do NOT track arguments or flag values passed in (for flags, only if they are used).

3. Potentially link to our analytics handling code

I mean might as well, we are open source :D

Part 5: Structured error handling (separate effort)

This is intentionally separate from Part 1. Part 1 just logs errors as-is. This part requires rethinking how errors are handled across the entire CLI codebase.

12. error_category + error_code — structured error classification

• Classify errors into categories: auth, network, validation, config, runtime, unknown
• Assign structured error codes (e.g. AUTH_TOKEN_EXPIRED, NETWORK_TIMEOUT, VALIDATION_MISSING_INPUT)
• Powers the "Top errors" table and "Error category trend" reports
• This requires a broader effort: audit all error paths in the CLI, introduce an error class/enum system, and ensure every thrown error carries a category and code
• Can be implemented later once we have raw error data from Part 1 to understand what errors actually occur in practice

Additional tasks

• Update docs with the info about what we are tracking

Progress

• Part 1 items 1-6 (execution context: exit code, duration, AI agent, CI detection, interactivity, retry detection) implemented in feat: add execution context to telemetry events #1074
• Part 1 item 7 (caller identification flag) split out to Add caller identification flag for telemetry (e.g. --user-agent) #1100
• Remaining: Part 2 (new events), Part 3 (DO_NOT_TRACK), Part 4 (docs), Part 5 (structured errors)

References

• Stripe CLI telemetry (lean, AI detection built-in): pkg/useragent/useragent.go
• Next.js telemetry (comprehensive, 14 event types): https://nextjs.org/telemetry
• Console Do Not Track standard: https://consoledonottrack.com/