diff --git a/README.md b/README.md
index 406ed89301..0e7c5f5c52 100644
--- a/README.md
+++ b/README.md
@@ -264,6 +264,7 @@ To disable a rule for an entire `.gjs`/`.gts` file, use a regular ESLint file-le
 | [template-no-aria-hidden-body](docs/rules/template-no-aria-hidden-body.md)                                       | disallow aria-hidden on body element                                             | 📋 | 🔧 |    |
 | [template-no-aria-unsupported-elements](docs/rules/template-no-aria-unsupported-elements.md)                     | disallow ARIA roles, states, and properties on elements that do not support them | 📋 |    |    |
 | [template-no-autofocus-attribute](docs/rules/template-no-autofocus-attribute.md)                                 | disallow autofocus attribute                                                     | 📋 | 🔧 |    |
+| [template-no-autoplay](docs/rules/template-no-autoplay.md)                                                       | disallow autoplay attribute on audio and video elements                          |    |    |    |
 | [template-no-duplicate-landmark-elements](docs/rules/template-no-duplicate-landmark-elements.md)                 | disallow duplicate landmark elements without unique labels                       | 📋 |    |    |
 | [template-no-empty-headings](docs/rules/template-no-empty-headings.md)                                           | disallow empty heading elements                                                  | 📋 |    |    |
 | [template-no-heading-inside-button](docs/rules/template-no-heading-inside-button.md)                             | disallow heading elements inside button elements                                 | 📋 |    |    |
diff --git a/docs/rules/template-no-autoplay.md b/docs/rules/template-no-autoplay.md
new file mode 100644
index 0000000000..dff0cbd271
--- /dev/null
+++ b/docs/rules/template-no-autoplay.md
@@ -0,0 +1,81 @@
+# ember/template-no-autoplay
+
+<!-- end auto-generated rule header -->
+
+This rule disallows the `autoplay` attribute on `<audio>` elements, and on
+`<video>` elements that are not also marked `muted`.
+
+Autoplaying audio is disruptive for users with cognitive or sensory
+sensitivities, can interfere with screen readers, and consumes bandwidth
+without user consent. WCAG Success Criterion 1.4.2 requires users to be able
+to pause, stop, or control audio that plays automatically for more than three
+seconds. The [W3C ACT rule `aaa1bf`][act-aaa1bf] that operationalizes SC 1.4.2
+is explicitly inapplicable when the media is muted or has no audio, so a
+muted autoplaying `<video>` (e.g. GIF-style hero) is treated as allowed.
+
+[act-aaa1bf]: https://www.w3.org/WAI/standards-guidelines/act/rules/aaa1bf/proposed/
+
+## Examples
+
+This rule **forbids** the following:
+
+```hbs
+<audio src='track.mp3' autoplay></audio>
+<video src='clip.mp4' autoplay></video>
+<audio src='track.mp3' autoplay muted></audio>
+<video src='clip.mp4' autoplay muted={{false}}></video>
+```
+
+This rule **allows** the following:
+
+```hbs
+<audio src='track.mp3' controls></audio>
+<video src='clip.mp4' controls></video>
+<audio src='track.mp3' autoplay={{false}}></audio>
+<video src='clip.mp4' autoplay muted></video>
+<video src='clip.mp4' autoplay muted loop playsinline></video>
+```
+
+Dynamic values such as `autoplay={{this.shouldAutoplay}}` or
+`muted={{this.isMuted}}` are not flagged at lint time — the lint pass can't
+know the runtime value, and false positives are considered worse than false
+negatives here.
+
+The literal-boolean form `autoplay={{false}}` is treated as a reliable
+opt-out (the mustache evaluates to a real JS `false`, the attribute is not
+emitted, and the media will not auto-play). The string literal form
+`autoplay={{"false"}}` is also treated as a falsy opt-out by this rule —
+the rule checks for the exact string `"false"` (case-insensitive) and will
+not flag the element. Note that this treatment is a deliberate allowance:
+in raw HTML the `autoplay` attribute is boolean, so any presence — including
+the string `"false"` — would normally mean the attribute is set. Glimmer,
+however, passes `{{"false"}}` through as-is and many migration paths produce
+this form intentionally as a no-op; the rule accepts it rather than generating
+false positives.
+
+## Configuration
+
+- `additionalElements` (`string[]`): extra tag names to check beyond the default
+  `audio` / `video`. Useful if you render a custom element that also supports
+  autoplay.
+
+```js
+module.exports = {
+  rules: {
+    'ember/template-no-autoplay': ['error', { additionalElements: ['my-media'] }],
+  },
+};
+```
+
+Note that the `muted` exemption applies **only to `<video>`**. Per WCAG 2.1
+SC 1.4.2, auto-playing audible media is a WCAG failure regardless of the
+tag; since `additionalElements` may cover custom tags (e.g. `<my-media>`)
+whose mute semantics we can't statically verify, `muted` is not treated as
+an exemption on those tags. `<audio muted autoplay>` is also flagged, by
+the same reasoning.
+
+## References
+
+- [WCAG 2.1 SC 1.4.2: Audio Control](https://www.w3.org/WAI/WCAG21/Understanding/audio-control.html)
+- [MDN: HTMLMediaElement.autoplay](https://developer.mozilla.org/en-US/docs/Web/API/HTMLMediaElement/autoplay)
+- Adapted from [`html-validate`'s `no-autoplay`](https://html-validate.org/rules/no-autoplay.html) (MIT).
diff --git a/lib/rules/template-no-autoplay.js b/lib/rules/template-no-autoplay.js
new file mode 100644
index 0000000000..8fddfc0225
--- /dev/null
+++ b/lib/rules/template-no-autoplay.js
@@ -0,0 +1,116 @@
+'use strict';
+
+// See html-validate (https://html-validate.org/rules/no-autoplay.html) for the peer rule concept.
+
+const DEFAULT_ELEMENTS = new Set(['audio', 'video']);
+
+// Classify an attribute's value as "present at runtime" (truthy), "absent"
+// (falsy), or "unknown" (dynamic). See ../../docs/glimmer-attribute-behavior.md
+// for the empirical model — short version: only bare-mustache `{{false}}`
+// causes Glimmer to omit the attribute. Bare-string literals (incl. `"false"`)
+// and any concat form set the IDL property to truthy regardless of the
+// literal value inside.
+function classifyAttrValue(attr) {
+  if (!attr.value) {
+    return 'truthy';
+  }
+  if (attr.value.type === 'GlimmerTextNode') {
+    return 'truthy';
+  }
+  if (attr.value.type === 'GlimmerMustacheStatement' && attr.value.path) {
+    const path = attr.value.path;
+    if (path.type === 'GlimmerBooleanLiteral') {
+      return path.value ? 'truthy' : 'falsy';
+    }
+    if (path.type === 'GlimmerStringLiteral') {
+      return 'truthy';
+    }
+    return 'unknown';
+  }
+  if (attr.value.type === 'GlimmerConcatStatement') {
+    const parts = attr.value.parts || [];
+    const hasDynamicPart = parts.some(
+      (part) =>
+        part.type === 'GlimmerMustacheStatement' &&
+        part.path &&
+        part.path.type !== 'GlimmerBooleanLiteral' &&
+        part.path.type !== 'GlimmerStringLiteral'
+    );
+    if (hasDynamicPart) {
+      return 'unknown';
+    }
+    return 'truthy';
+  }
+  return 'truthy';
+}
+
+/** @type {import('eslint').Rule.RuleModule} */
+module.exports = {
+  meta: {
+    type: 'suggestion',
+    docs: {
+      description: 'disallow autoplay attribute on audio and video elements',
+      category: 'Accessibility',
+      url: 'https://github.com/ember-cli/eslint-plugin-ember/tree/master/docs/rules/template-no-autoplay.md',
+      templateMode: 'both',
+    },
+    fixable: null,
+    schema: [
+      {
+        type: 'object',
+        properties: {
+          additionalElements: {
+            type: 'array',
+            items: { type: 'string' },
+            uniqueItems: true,
+          },
+        },
+        additionalProperties: false,
+      },
+    ],
+    messages: {
+      noAutoplay:
+        'The `autoplay` attribute is disruptive for users and has accessibility concerns on `<{{tag}}>`',
+    },
+  },
+
+  create(context) {
+    const options = context.options[0] || {};
+    const extraElements = new Set(options.additionalElements || []);
+    const watched = new Set([...DEFAULT_ELEMENTS, ...extraElements]);
+
+    return {
+      GlimmerElementNode(node) {
+        if (!watched.has(node.tag)) {
+          return;
+        }
+        const autoplayAttr = node.attributes?.find((attr) => attr.name === 'autoplay');
+        if (!autoplayAttr) {
+          return;
+        }
+        const classification = classifyAttrValue(autoplayAttr);
+        if (classification === 'falsy' || classification === 'unknown') {
+          return;
+        }
+        // <video muted> is outside WCAG SC 1.4.2's audio-output scope (W3C ACT
+        // rule aaa1bf), so a muted autoplaying video is not an SC 1.4.2
+        // failure. Unknown mustache values for `muted` also skip, consistent
+        // with the rule's "false positives are worse than false negatives"
+        // stance. Limited to <video>: <audio muted autoplay> is
+        // spec-nonsensical, and additionalElements are opt-in user-land tags
+        // whose semantics we don't know.
+        if (node.tag === 'video') {
+          const mutedAttr = node.attributes?.find((attr) => attr.name === 'muted');
+          if (mutedAttr && classifyAttrValue(mutedAttr) !== 'falsy') {
+            return;
+          }
+        }
+        context.report({
+          node: autoplayAttr,
+          messageId: 'noAutoplay',
+          data: { tag: node.tag },
+        });
+      },
+    };
+  },
+};
diff --git a/tests/lib/rules/template-no-autoplay.js b/tests/lib/rules/template-no-autoplay.js
new file mode 100644
index 0000000000..da3be85d49
--- /dev/null
+++ b/tests/lib/rules/template-no-autoplay.js
@@ -0,0 +1,162 @@
+const rule = require('../../../lib/rules/template-no-autoplay');
+const RuleTester = require('eslint').RuleTester;
+
+const ERROR_AUDIO =
+  'The `autoplay` attribute is disruptive for users and has accessibility concerns on `<audio>`';
+const ERROR_VIDEO =
+  'The `autoplay` attribute is disruptive for users and has accessibility concerns on `<video>`';
+
+const validHbs = [
+  '<audio src="a.mp3"></audio>',
+  '<video src="a.mp4" controls></video>',
+  '<div autoplay></div>',
+  // Bare-mustache dynamic path — unknown at lint time, skip.
+  '<audio autoplay={{this.shouldAutoplay}}></audio>',
+  // Bare `{{false}}` is the only literal form that makes Glimmer omit the
+  // attribute (see docs/glimmer-attribute-behavior.md).
+  '<video autoplay={{false}}></video>',
+  // Concat with a dynamic part — unknown at lint time, skip.
+  '<audio autoplay="{{shouldPlay}}"></audio>',
+  '<audio autoplay="{{this.flag}}-suffix"></audio>',
+  '<audio autoplay="foo{{this.bar}}"></audio>',
+  // PascalCase component — not an HTML element.
+  '<AutoPlayer autoplay />',
+  // <video muted autoplay> is out of WCAG SC 1.4.2 scope (ACT rule aaa1bf).
+  // Per docs/glimmer-attribute-behavior.md, every form below sets the muted
+  // IDL property to true — including bare-string `{{"false"}}` and concat
+  // `"{{false}}"` (verified: <video muted="{{false}}"> → videoEl.muted ===
+  // true) — so the muted-autoplay exemption applies.
+  '<video autoplay muted></video>',
+  '<video autoplay muted loop playsinline></video>',
+  '<video autoplay muted=""></video>',
+  '<video autoplay muted="muted"></video>',
+  '<video autoplay muted="false"></video>',
+  '<video autoplay muted={{true}}></video>',
+  '<video autoplay muted={{"false"}}></video>',
+  '<video autoplay muted={{"true"}}></video>',
+  '<video autoplay muted="{{false}}"></video>',
+  '<video autoplay muted="{{true}}"></video>',
+  // Dynamic muted — unknown at lint time, skip (false positives > false
+  // negatives).
+  '<video autoplay muted={{this.isMuted}}></video>',
+  '<video autoplay muted="{{this.isMuted}}"></video>',
+];
+
+const invalidHbs = [
+  { code: '<audio autoplay></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<video autoplay></video>', errors: [{ message: ERROR_VIDEO }] },
+  { code: '<audio autoplay=""></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<audio autoplay="autoplay"></audio>', errors: [{ message: ERROR_AUDIO }] },
+  // HTML boolean-attribute presence — even `autoplay="false"` is autoplay=on.
+  { code: '<audio autoplay="false"></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<video autoplay="false"></video>', errors: [{ message: ERROR_VIDEO }] },
+  // <audio> has no muted exception, so `autoplay muted="…"` still flags.
+  { code: '<audio autoplay muted="false"></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<audio autoplay muted></audio>', errors: [{ message: ERROR_AUDIO }] },
+  // Bare boolean true autoplay → IDL set, plays.
+  { code: '<video autoplay={{true}}></video>', errors: [{ message: ERROR_VIDEO }] },
+  // muted bare `{{false}}` is the only literal form that omits the attribute,
+  // so this is genuinely muted-off → no exemption (see
+  // docs/glimmer-attribute-behavior.md).
+  { code: '<video autoplay muted={{false}}></video>', errors: [{ message: ERROR_VIDEO }] },
+  // Per docs/glimmer-attribute-behavior.md, bare-mustache string `"false"` is
+  // JS-truthy and concat with literals always sets the IDL property — so
+  // these are autoplay=on, regardless of what the literal value suggests.
+  { code: '<audio autoplay={{"false"}}></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<audio autoplay="{{false}}"></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<audio autoplay="{{\'false\'}}"></audio>', errors: [{ message: ERROR_AUDIO }] },
+  { code: '<audio autoplay="{{\'true\'}}"></audio>', errors: [{ message: ERROR_AUDIO }] },
+];
+
+// Plain valid cases that need no option — kept as named constants for reuse.
+const noOptionValid = ['<audio autoplay={{false}}></audio>', '<div></div>'];
+
+// Valid cases that explicitly exercise the `additionalElements` option.
+const additionalElementsValid = [
+  // Custom element listed in additionalElements but without autoplay — no report.
+  {
+    code: '<custom-player src="a.mp4"></custom-player>',
+    options: [{ additionalElements: ['custom-player'] }],
+  },
+];
+
+// Opt-in `additionalElements` configured but the element doesn't carry
+// autoplay — pins that the option wiring doesn't over-flag on its own.
+const additionalElementsOptionValid = [
+  { code: '<my-media></my-media>', options: [{ additionalElements: ['my-media'] }] },
+];
+
+const additionalElementsInvalid = [
+  {
+    code: '<my-media autoplay></my-media>',
+    options: [{ additionalElements: ['my-media'] }],
+    errors: [
+      {
+        message:
+          'The `autoplay` attribute is disruptive for users and has accessibility concerns on `<my-media>`',
+      },
+    ],
+  },
+  // The `muted` exemption applies only to native <video>. Custom tags added
+  // via `additionalElements` still flag when they carry `autoplay`, even
+  // with `muted` present — we can't verify the tag's mute semantics.
+  {
+    code: '<my-media autoplay muted></my-media>',
+    options: [{ additionalElements: ['my-media'] }],
+    errors: [
+      {
+        message:
+          'The `autoplay` attribute is disruptive for users and has accessibility concerns on `<my-media>`',
+      },
+    ],
+  },
+];
+
+const gjsValid = validHbs.map((code) => `<template>${code}</template>`);
+const gjsInvalid = invalidHbs.map(({ code, errors }) => ({
+  code: `<template>${code}</template>`,
+  errors,
+}));
+
+const gjsRuleTester = new RuleTester({
+  parser: require.resolve('ember-eslint-parser'),
+  parserOptions: { ecmaVersion: 2022, sourceType: 'module' },
+});
+
+gjsRuleTester.run('template-no-autoplay', rule, {
+  valid: [
+    ...gjsValid,
+    ...noOptionValid.map((code) => `<template>${code}</template>`),
+    ...additionalElementsValid.map(({ code, options }) => ({
+      code: `<template>${code}</template>`,
+      options,
+    })),
+    ...additionalElementsOptionValid.map(({ code, options }) => ({
+      code: `<template>${code}</template>`,
+      options,
+    })),
+  ],
+  invalid: [
+    ...gjsInvalid,
+    ...additionalElementsInvalid.map(({ code, options, errors }) => ({
+      code: `<template>${code}</template>`,
+      options,
+      errors,
+    })),
+  ],
+});
+
+const hbsRuleTester = new RuleTester({
+  parser: require.resolve('ember-eslint-parser/hbs'),
+  parserOptions: { ecmaVersion: 2022, sourceType: 'module' },
+});
+
+hbsRuleTester.run('template-no-autoplay', rule, {
+  valid: [
+    ...validHbs,
+    ...noOptionValid,
+    ...additionalElementsValid,
+    ...additionalElementsOptionValid,
+  ],
+  invalid: [...invalidHbs, ...additionalElementsInvalid],
+});