diff --git a/_includes/google-analytics.html b/_includes/google-analytics.html
new file mode 100644
index 0000000..8bd5b77
--- /dev/null
+++ b/_includes/google-analytics.html
@@ -0,0 +1,16 @@
+{% if site.analytics.google.tracking_id %}
+
+<script async src="https://www.googletagmanager.com/gtag/js?id={{ site.analytics.google.tracking_id }}"></script>
+
+<script>
+  window.dataLayer = window.dataLayer || [];
+  
+  function gtag() {
+    dataLayer.push(arguments);
+  }
+  
+  gtag('js', new Date());
+  gtag('config', '{{ site.analytics.google.tracking_id }}', { 'anonymize_ip': true });
+</script>
+
+{% endif %}
diff --git a/_includes/head/custom.html b/_includes/head/custom.html
new file mode 100644
index 0000000..2da9941
--- /dev/null
+++ b/_includes/head/custom.html
@@ -0,0 +1 @@
+{% include google-analytics.html %}