diff --git a/packages/analytics/plugin/__tests__/__snapshots__/iosPlugin.test.ts.snap b/packages/analytics/plugin/__tests__/__snapshots__/iosPlugin.test.ts.snap
index 8e0ea488f8..be03ea66f9 100644
--- a/packages/analytics/plugin/__tests__/__snapshots__/iosPlugin.test.ts.snap
+++ b/packages/analytics/plugin/__tests__/__snapshots__/iosPlugin.test.ts.snap
@@ -1,5 +1,18 @@
 // Jest Snapshot v1, https://jestjs.io/docs/snapshot-testing
 
+exports[`Analytics Config Plugin iOS Tests adds the Podfile flag when googleAppMeasurementOnDeviceConversion is enabled 1`] = `
+"platform :ios, '15.0'
+
+prepare_react_native_project!
+# @generated begin @react-native-firebase/analytics-googleAppMeasurementOnDeviceConversion - expo prebuild (DO NOT MODIFY) sync-6d1952a1f7b9ccb2d313cbd66659db4cdeae591f
+$RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion = true
+# @generated end @react-native-firebase/analytics-googleAppMeasurementOnDeviceConversion
+
+target 'ReactNativeFirebaseDemo' do
+end
+"
+`;
+
 exports[`Analytics Config Plugin iOS Tests adds the Podfile flag when withoutAdIdSupport is enabled 1`] = `
 "platform :ios, '15.0'
 
diff --git a/packages/analytics/plugin/__tests__/iosPlugin.test.ts b/packages/analytics/plugin/__tests__/iosPlugin.test.ts
index a2014345dc..c7940a54c7 100644
--- a/packages/analytics/plugin/__tests__/iosPlugin.test.ts
+++ b/packages/analytics/plugin/__tests__/iosPlugin.test.ts
@@ -1,6 +1,6 @@
 import { describe, expect, it } from '@jest/globals';
 
-import { setAnalyticsPodfileWithoutAdIdSupport } from '../src/ios/podfile';
+import { setAnalyticsPodfileWithoutAdIdSupport, setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion } from '../src/ios/podfile';
 
 const podfileFixture = `platform :ios, '15.0'
 
@@ -29,4 +29,23 @@ describe('Analytics Config Plugin iOS Tests', function () {
 
     expect(restored).toEqual(podfileFixture);
   });
+
+  it('adds the Podfile flag when googleAppMeasurementOnDeviceConversion is enabled', function () {
+    const result = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(podfileFixture, true);
+    expect(result).toMatchSnapshot();
+  });
+
+  it('is idempotent when the ODM Podfile flag is already present', function () {
+    const onceModified = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(podfileFixture, true);
+    const twiceModified = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(onceModified, true);
+
+    expect(twiceModified).toEqual(onceModified);
+  });
+
+  it('removes the generated Podfile flag when googleAppMeasurementOnDeviceConversion is disabled', function () {
+    const onceModified = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(podfileFixture, true);
+    const restored = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(onceModified, false);
+
+    expect(restored).toEqual(podfileFixture);
+  });
 });
diff --git a/packages/analytics/plugin/src/index.ts b/packages/analytics/plugin/src/index.ts
index fb2cd5e10a..66ae941ee4 100644
--- a/packages/analytics/plugin/src/index.ts
+++ b/packages/analytics/plugin/src/index.ts
@@ -1,6 +1,6 @@
 import { ConfigPlugin, withPlugins, createRunOncePlugin } from '@expo/config-plugins';
 
-import { withIosWithoutAdIdSupport } from './ios';
+import { withIosWithoutAdIdSupport, withIosGoogleAppMeasurementOnDeviceConversion } from './ios';
 import { PluginConfigType } from './pluginConfig';
 
 /**
@@ -10,6 +10,7 @@ const withRnFirebaseAnalytics: ConfigPlugin<PluginConfigType> = (config, props)
   return withPlugins(config, [
     // iOS
     [withIosWithoutAdIdSupport, props],
+    [withIosGoogleAppMeasurementOnDeviceConversion, props],
   ]);
 };
 
diff --git a/packages/analytics/plugin/src/ios/index.ts b/packages/analytics/plugin/src/ios/index.ts
index b63d644c3b..e642d277ac 100644
--- a/packages/analytics/plugin/src/ios/index.ts
+++ b/packages/analytics/plugin/src/ios/index.ts
@@ -1,3 +1,3 @@
-import { withIosWithoutAdIdSupport } from './podfile';
+import { withIosWithoutAdIdSupport, withIosGoogleAppMeasurementOnDeviceConversion } from './podfile';
 
-export { withIosWithoutAdIdSupport };
+export { withIosWithoutAdIdSupport, withIosGoogleAppMeasurementOnDeviceConversion };
diff --git a/packages/analytics/plugin/src/ios/podfile.ts b/packages/analytics/plugin/src/ios/podfile.ts
index 0d3e2f4cbf..dea728b17b 100644
--- a/packages/analytics/plugin/src/ios/podfile.ts
+++ b/packages/analytics/plugin/src/ios/podfile.ts
@@ -9,6 +9,8 @@ import { PluginConfigType } from '../pluginConfig';
 const TAG = '@react-native-firebase/analytics-withoutAdIdSupport';
 const ANCHOR = /prepare_react_native_project!/;
 const FLAG = '$RNFirebaseAnalyticsWithoutAdIdSupport = true';
+const TAG_ODM = '@react-native-firebase/analytics-googleAppMeasurementOnDeviceConversion';
+const FLAG_ODM = '$RNFirebaseAnalyticsGoogleAppMeasurementOnDeviceConversion = true';
 
 export function setAnalyticsPodfileWithoutAdIdSupport(
   src: string,
@@ -28,6 +30,35 @@ export function setAnalyticsPodfileWithoutAdIdSupport(
   }).contents;
 }
 
+export function setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(
+  src: string,
+  enabled: boolean = false,
+): string {
+  if (!enabled) {
+    return removeGeneratedContents(src, TAG_ODM) ?? src;
+  }
+
+  return mergeContents({
+    src,
+    newSrc: FLAG_ODM,
+    tag: TAG_ODM,
+    anchor: ANCHOR,
+    offset: 1,
+    comment: '#',
+  }).contents;
+}
+
+export const withIosGoogleAppMeasurementOnDeviceConversion: ConfigPlugin<PluginConfigType> = (config, props) => {
+  return withPodfile(config, config => {
+    config.modResults.contents = setAnalyticsPodfileGoogleAppMeasurementOnDeviceConversion(
+      config.modResults.contents,
+      props?.ios?.googleAppMeasurementOnDeviceConversion === true,
+    );
+
+    return config;
+  });
+};
+
 export const withIosWithoutAdIdSupport: ConfigPlugin<PluginConfigType> = (config, props) => {
   return withPodfile(config, config => {
     config.modResults.contents = setAnalyticsPodfileWithoutAdIdSupport(
diff --git a/packages/analytics/plugin/src/pluginConfig.ts b/packages/analytics/plugin/src/pluginConfig.ts
index 29aa84c79a..b8856086f3 100644
--- a/packages/analytics/plugin/src/pluginConfig.ts
+++ b/packages/analytics/plugin/src/pluginConfig.ts
@@ -4,4 +4,8 @@ export interface PluginConfigType {
 
 export interface PluginConfigTypeIos {
   withoutAdIdSupport?: boolean;
+  /**
+   * @platform ios iOS
+   */
+  googleAppMeasurementOnDeviceConversion?: boolean;
 }