diff --git a/AUTHORS b/AUTHORS
index d645dfc9..01f47885 100644
--- a/AUTHORS
+++ b/AUTHORS
@@ -20,6 +20,7 @@ Here is a list of past and present much-appreciated contributors:
     Joel Friedly
     Josh Ourisman
     Kenneth Reitz
+    kigland
     Luca Beltrame
     Luke Lee
     Marc Abramowitz
diff --git a/src/tablib/formats/_jira.py b/src/tablib/formats/_jira.py
index 9bb62e79..36fb6773 100644
--- a/src/tablib/formats/_jira.py
+++ b/src/tablib/formats/_jira.py
@@ -2,6 +2,7 @@
 
    Generates a Jira table from the dataset.
 """
+from tablib.utils import is_empty_cell
 
 
 class JIRAFormat:
@@ -35,6 +36,6 @@ def _get_header(cls, headers):
     def _serialize_row(cls, row, delimiter='|'):
         return '{}{}{}'.format(
             delimiter,
-            delimiter.join([str(item) if item else ' ' for item in row]),
+            delimiter.join([' ' if is_empty_cell(item) else str(item) for item in row]),
             delimiter
         )
diff --git a/src/tablib/formats/_latex.py b/src/tablib/formats/_latex.py
index 67b5b004..c57fb12d 100644
--- a/src/tablib/formats/_latex.py
+++ b/src/tablib/formats/_latex.py
@@ -4,6 +4,8 @@
 """
 import re
 
+from tablib.utils import is_empty_cell
+
 
 class LATEXFormat:
     title = 'latex'
@@ -117,7 +119,8 @@ def _serialize_row(cls, row):
         :param row: single dataset row
         """
 
-        new_row = [cls._escape_tex_reserved_symbols(str(item)) if item else ''
+        new_row = ['' if is_empty_cell(item)
+                   else cls._escape_tex_reserved_symbols(str(item))
                    for item in row]
         return 6 * ' ' + ' & '.join(new_row) + ' \\\\'
 
diff --git a/src/tablib/utils.py b/src/tablib/utils.py
index 97bae72e..2084723b 100644
--- a/src/tablib/utils.py
+++ b/src/tablib/utils.py
@@ -1,6 +1,16 @@
 from io import BytesIO, StringIO
 
 
+def is_empty_cell(value):
+    return (
+        value is None
+        or (
+            isinstance(value, (str, bytes, bytearray, list, tuple, dict, set, frozenset))
+            and len(value) == 0
+        )
+    )
+
+
 def normalize_input(stream):
     """
     Accept either a str/bytes stream or a file-like object and always return a
diff --git a/tests/test_tablib.py b/tests/test_tablib.py
index 2bc397ba..5a9cb6c4 100755
--- a/tests/test_tablib.py
+++ b/tests/test_tablib.py
@@ -1772,6 +1772,18 @@ def test_latex_export_none_values(self):
         self.assertIn('foo', output)
         self.assertNotIn('None', output)
 
+    def test_latex_export_falsy_values(self):
+        # 0 and False are real values and must be rendered, not dropped.
+        output = tablib.Dataset([0, False, 90]).latex
+        self.assertIn('0 & False & 90', output)
+
+    def test_latex_export_empty_containers_and_bytes(self):
+        output = tablib.Dataset([[], {}, b'']).latex
+        self.assertIn(' &  & ', output)
+        self.assertNotIn('[]', output)
+        self.assertNotIn('{}', output)
+        self.assertNotIn("b''", output)
+
     def test_latex_escaping(self):
         d = tablib.Dataset(['~', '^'])
         output = d.latex
@@ -1902,6 +1914,14 @@ def test_jira_export_no_headers(self):
     def test_jira_export_none_and_empty_values(self):
         self.assertEqual('| | |c|', tablib.Dataset(['', None, 'c']).jira)
 
+    def test_jira_export_falsy_values(self):
+        # 0 and False are real values, not empty cells.
+        self.assertEqual('|0|False|c|', tablib.Dataset([0, False, 'c']).jira)
+
+    def test_jira_export_empty_containers_and_bytes(self):
+        self.assertEqual('| | |c|', tablib.Dataset([[], {}, 'c']).jira)
+        self.assertEqual('| |c|', tablib.Dataset([b'', 'c']).jira)
+
     def test_jira_export_empty_dataset(self):
         self.assertIsNotNone(tablib.Dataset().jira)