🚢 RELEASE CUT — v0.1 Varitea Closed-Loop

[ninan-versioning]

🚢 RELEASE CUT — v0.1 Varitea Closed-Loop

Target: 2026-08-01 (6-week wedge)
Tier: flux_pro only — no Stripe, no Omniverse, no enterprise distribution
Definition of done: Drink Varitea's full funnel runs autonomously from Shopify catalog → product twin → Flux Pro creative → Meta/Google ads → GA4 signal → brand_rules.json update, with Kinfolk gate green and Thompson Sampling closing the loop.

This issue is the release tracker — single source of truth for the v0.1 cut. When every box is checked, we ship.

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Exit criteria

• Varitea brand_rules.json validates against schema v1
• Image-to-twin onboarding: JPEG → product_twin.usda works for 10 Varitea SKUs
• 2D→lifestyle wedge pipeline ships 5 creative packs at flux_pro tier under $4 COGS per cycle
• Kinfolk regression gate: ≥80% pass-rate on Varitea-generated assets
• Meta + Google paid creative generation publishes to live ad accounts
• GA4 + Shopify Analytics ingestion writes back to brand_rules.json
• Thompson Sampling reward model adjusts brand_rules.json based on live ROAS signal
• Policy enforcement engine gates every asset publish
• Observability: full closed-loop visible in one OTel trace
• CI green on main across all 5 repos
• ARCHITECTURE.md, agent.md v2, soul.md v2 committed
• Funnel experiment engine runs A/B with SKU-level CVR tracking
• Acceptance test passes: shoploop#7 E2E

Blocked by

shoploop

• M13: CI/CD baseline — lint + test + preview deploys — shoploop#13
• M12: Observability baseline — OTel logs/metrics/traces — shoploop#12
• M3: Policy enforcement engine — brand_rules.json governance and approval gates — shoploop#3
• M1: Push approved ARCHITECTURE.md, agent.md v2, soul.md v2 to main — shoploop#1

shoploop-core

• M12: Render queue orchestration via Temporal workflows — shoploop-core#12
• M11: Varitea brand_rules.json scaffold at flux_pro tier (dogfood) — shoploop-core#11
• M9: 2D→lifestyle wedge pipeline — 6-week ship path without full USD round-trip — shoploop-core#10
• M8: soul.md aesthetic policy enforcement at Scene Composer — Kinfolk regression test — shoploop-core#9
• M4: Performance signal ingestion — GA4 + Shopify Analytics → brand_rules.json feedback loop — shoploop-core#4
• M2: Image-to-twin onboarding via blender-mcp + Hunyuan3D — JPEG → OpenUSD pipeline — shoploop-core#2
• M1: Define brand_rules.json v1 schema — the canonical brand policy format — shoploop-core#1

shoploop-shopify

• M2: PDP asset publishing — channel-compliant images auto-pushed to Shopify product listings — shoploop-shopify#2
• M1: Shopify app scaffold — admin extension, OAuth, metafield read, product sync — shoploop-shopify#1

shoploop-growth

• M3: Funnel experiment engine — A/B test asset variants with SKU-level CVR tracking — shoploop-growth#3
• M1: Full-funnel ad creative generation — Meta + Google + TikTok from product twin — shoploop-growth#1

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Out of scope (cut to v0.2 or later)

• Stripe + Shopify managed billing → v0.2
• GDPR webhooks / App Store listing → v0.2
• Omniverse render path → v0.3
• AP2 mandates / lifecycle automation → v0.3
• open-brand public publish (schema authored privately at v0.1, published to public repo at v0.2)

Threats to track during cut

• shoploop#5 — Shopify Autopilot
• shoploop-core#5 — Flux Pro vs Omniverse decision
• shoploop-growth#5 — Klaviyo orchestrate-above