A postcode-level classification utilising the latest release of the decennial census, behavioural and opinion-based data from the PDV and the outputs of a segmentation which utilised satellite imagery to classify postcodes in Great Britain.
This project is divided into a number of different sections, each with their own set of outputs:
-
Pulling in variables from the 2021 census and identifying which would be most useful to build a 'general purpose' geodemographic classification. Code available here.
-
Building a weighting mechanism using UPRNs to provide a lookup between census data at output area level and postcodes across England and Wales. Code available here.
-
Modelling output area census data down to postcodes. Code available here.
-
Using graph structures to identify correlations and prune from a large pool of potential input variables. Code available here.
-
TBC.