diff --git a/apps/web/src/components/chat/DraftHeroHeadline.tsx b/apps/web/src/components/chat/DraftHeroHeadline.tsx
index 6a88fb8da19..e5a992885b5 100644
--- a/apps/web/src/components/chat/DraftHeroHeadline.tsx
+++ b/apps/web/src/components/chat/DraftHeroHeadline.tsx
@@ -1,12 +1,17 @@
 import type { ScopedProjectRef } from "@t3tools/contracts";
 import { scopedProjectKey, scopeProjectRef } from "@t3tools/client-runtime/environment";
 import { FolderPlusIcon } from "lucide-react";
-import { useMemo } from "react";
+import { useLayoutEffect, useMemo, useRef, useState } from "react";
 
 import { useOpenAddProjectCommandPalette } from "~/commandPaletteContext";
 import { useNewThreadHandler } from "~/hooks/useHandleNewThread";
 import { useProjects, useThreadShells } from "~/state/entities";
 import { sortScopedProjectsForSidebar } from "../Sidebar.logic";
+import {
+  getIncrementalTextCompletionStart,
+  INCREMENTAL_TEXT_COMPLETION_INTERVAL_MS,
+  splitTextForIncrementalCompletion,
+} from "./incrementalTextCompletion";
 import {
   Menu,
   MenuItem,
@@ -22,6 +27,65 @@ interface DraftHeroHeadlineProps {
   readonly activeProjectTitle: string | null;
 }
 
+function useIncrementalProjectTitle(
+  projectKey: string,
+  projectTitle: string | null,
+): string | null {
+  const [completedTitle, setCompletedTitle] = useState(projectTitle);
+  const completedTitleRef = useRef(projectTitle);
+  const previousProjectKeyRef = useRef(projectKey);
+
+  useLayoutEffect(() => {
+    const projectChanged = previousProjectKeyRef.current !== projectKey;
+    previousProjectKeyRef.current = projectKey;
+
+    if (!projectChanged || projectTitle === null) {
+      completedTitleRef.current = projectTitle;
+      setCompletedTitle(projectTitle);
+      return;
+    }
+
+    const prefersReducedMotion =
+      typeof window !== "undefined" &&
+      (window.matchMedia?.("(prefers-reduced-motion: reduce)").matches ?? false);
+    if (prefersReducedMotion) {
+      completedTitleRef.current = projectTitle;
+      setCompletedTitle(projectTitle);
+      return;
+    }
+
+    const characters = splitTextForIncrementalCompletion(projectTitle);
+    let completedCharacterCount = getIncrementalTextCompletionStart(
+      completedTitleRef.current ?? "",
+      projectTitle,
+    );
+    const updateCompletedTitle = () => {
+      const nextTitle = characters.slice(0, completedCharacterCount).join("");
+      completedTitleRef.current = nextTitle;
+      setCompletedTitle(nextTitle);
+    };
+
+    updateCompletedTitle();
+    if (completedCharacterCount >= characters.length) {
+      return;
+    }
+
+    const intervalId = window.setInterval(() => {
+      completedCharacterCount += 1;
+      updateCompletedTitle();
+      if (completedCharacterCount >= characters.length) {
+        window.clearInterval(intervalId);
+      }
+    }, INCREMENTAL_TEXT_COMPLETION_INTERVAL_MS);
+
+    return () => {
+      window.clearInterval(intervalId);
+    };
+  }, [projectKey, projectTitle]);
+
+  return completedTitle;
+}
+
 export function DraftHeroHeadline({
   activeProjectRef,
   activeProjectTitle,
@@ -49,6 +113,7 @@ export function DraftHeroHeadline({
     [orderedProjects],
   );
   const activeProjectKey = activeProjectRef === null ? "" : scopedProjectKey(activeProjectRef);
+  const completedProjectTitle = useIncrementalProjectTitle(activeProjectKey, activeProjectTitle);
   const hasResolvedProject = activeProjectTitle !== null;
   const canChooseProject = orderedProjects.length > 0;
   const shouldShowProjectMenu = canChooseProject;
@@ -59,7 +124,16 @@ export function DraftHeroHeadline({
         aria-label={hasResolvedProject ? "Change project" : "Choose a project"}
         className="pointer-events-auto inline cursor-pointer border-current border-b border-dotted text-foreground underline-offset-8 transition-opacity hover:opacity-75 focus-visible:rounded-sm focus-visible:outline-hidden focus-visible:ring-2 focus-visible:ring-ring"
       >
-        {activeProjectTitle ?? "Choose a project"}
+        {activeProjectTitle ? (
+          <span className="inline-grid">
+            <span aria-hidden className="invisible col-start-1 row-start-1">
+              {activeProjectTitle}
+            </span>
+            <span className="col-start-1 row-start-1">{completedProjectTitle}</span>
+          </span>
+        ) : (
+          "Choose a project"
+        )}
       </MenuTrigger>
       <MenuPopup align="center" className="max-h-80 w-64 overflow-y-auto">
         <MenuRadioGroup
diff --git a/apps/web/src/components/chat/incrementalTextCompletion.test.ts b/apps/web/src/components/chat/incrementalTextCompletion.test.ts
new file mode 100644
index 00000000000..bd401387c33
--- /dev/null
+++ b/apps/web/src/components/chat/incrementalTextCompletion.test.ts
@@ -0,0 +1,20 @@
+import { describe, expect, it } from "vite-plus/test";
+
+import {
+  getIncrementalTextCompletionStart,
+  splitTextForIncrementalCompletion,
+} from "./incrementalTextCompletion";
+
+describe("incremental text completion", () => {
+  it("keeps the shared prefix when the selected project changes", () => {
+    expect(getIncrementalTextCompletionStart("t3code-web", "t3code-mobile")).toBe(7);
+  });
+
+  it("starts over when project names do not share a prefix", () => {
+    expect(getIncrementalTextCompletionStart("frontend", "backend")).toBe(0);
+  });
+
+  it("advances through unicode text by code point instead of UTF-16 code unit", () => {
+    expect(splitTextForIncrementalCompletion("T3 🚀")).toEqual(["T", "3", " ", "🚀"]);
+  });
+});
diff --git a/apps/web/src/components/chat/incrementalTextCompletion.ts b/apps/web/src/components/chat/incrementalTextCompletion.ts
new file mode 100644
index 00000000000..2c194ab7bd2
--- /dev/null
+++ b/apps/web/src/components/chat/incrementalTextCompletion.ts
@@ -0,0 +1,21 @@
+export const INCREMENTAL_TEXT_COMPLETION_INTERVAL_MS = 24;
+
+export function splitTextForIncrementalCompletion(text: string): string[] {
+  return Array.from(text);
+}
+
+export function getIncrementalTextCompletionStart(currentText: string, nextText: string): number {
+  const currentCharacters = splitTextForIncrementalCompletion(currentText);
+  const nextCharacters = splitTextForIncrementalCompletion(nextText);
+  const maxSharedLength = Math.min(currentCharacters.length, nextCharacters.length);
+
+  let sharedLength = 0;
+  while (
+    sharedLength < maxSharedLength &&
+    currentCharacters[sharedLength] === nextCharacters[sharedLength]
+  ) {
+    sharedLength += 1;
+  }
+
+  return sharedLength;
+}