diff --git a/.env.example b/.env.example
index 21a74f820..15b28241f 100644
--- a/.env.example
+++ b/.env.example
@@ -235,6 +235,12 @@ VITE_WS_API_URL=
 # Client-side Sentry DSN (optional). Leave empty to disable error reporting.
 VITE_SENTRY_DSN=
 
+# Umami Analytics (privacy-friendly, only loaded in production builds)
+# VITE_UMAMI_URL: URL to your Umami script.js (e.g. https://analytics.example.com/script.js)
+# VITE_UMAMI_WEBSITE_ID: Website ID from your Umami dashboard
+VITE_UMAMI_URL=
+VITE_UMAMI_WEBSITE_ID=
+
 # Map interaction mode:
 # - "flat" keeps pitch/rotation disabled (2D interaction)
 # - "3d" enables pitch/rotation interactions (default)
diff --git a/index.html b/index.html
index fe9e4fe71..32fe7a2af 100644
--- a/index.html
+++ b/index.html
@@ -117,9 +117,6 @@
     }
     </script>
 
-    <!-- Umami Analytics -->
-    <script defer src="https://abacus.worldmonitor.app/script.js" data-website-id="e8800335-c853-46a8-8497-c993ed2f58bc" data-domains="worldmonitor.app,tech.worldmonitor.app,finance.worldmonitor.app,commodity.worldmonitor.app,happy.worldmonitor.app"></script>
-
     <!-- Favicons -->
     <link rel="icon" type="image/x-icon" href="/favico/favicon.ico" />
     <link rel="icon" type="image/png" sizes="32x32" href="/favico/favicon-32x32.png" />
diff --git a/src/main.ts b/src/main.ts
index 95a36376d..85c55ebed 100644
--- a/src/main.ts
+++ b/src/main.ts
@@ -8,6 +8,19 @@ import { installUtmInterceptor } from './utils/utm';
 
 const sentryDsn = import.meta.env.VITE_SENTRY_DSN?.trim();
 
+// Umami Analytics — only load in production builds when env vars are configured
+if (import.meta.env.PROD) {
+  const umamiUrl = import.meta.env.VITE_UMAMI_URL?.trim();
+  const umamiWebsiteId = import.meta.env.VITE_UMAMI_WEBSITE_ID?.trim();
+  if (umamiUrl && umamiWebsiteId) {
+    const script = document.createElement('script');
+    script.defer = true;
+    script.src = umamiUrl;
+    script.dataset.websiteId = umamiWebsiteId;
+    document.head.appendChild(script);
+  }
+}
+
 // Initialize Sentry error tracking (early as possible)
 Sentry.init({
   dsn: sentryDsn || undefined,
diff --git a/vite.config.ts b/vite.config.ts
index 3fd123028..b7e08e427 100644
--- a/vite.config.ts
+++ b/vite.config.ts
@@ -38,6 +38,18 @@ function brotliPrecompressPlugin(): Plugin {
   };
 }
 
+function umamiPlugin(umamiUrl: string, umamiWebsiteId: string): Plugin {
+  return {
+    name: 'umami-analytics',
+    apply: 'build',
+    transformIndexHtml(html) {
+      if (!umamiUrl || !umamiWebsiteId) return html;
+      const scriptTag = `\n    <script defer src="${umamiUrl}" data-website-id="${umamiWebsiteId}"></script>`;
+      return html.replace('</head>', `${scriptTag}\n  </head>`);
+    },
+  };
+}
+
 function htmlVariantPlugin(activeMeta: VariantMeta, activeVariant: string, isDesktopBuild: boolean): Plugin {
   return {
     name: 'html-variant',
@@ -608,6 +620,8 @@ export default defineConfig(({ mode }) => {
   const isDesktopBuild = process.env.VITE_DESKTOP_RUNTIME === '1';
   const activeVariant = process.env.VITE_VARIANT || 'full';
   const activeMeta = VARIANT_META[activeVariant] || VARIANT_META.full;
+  const umamiUrl = env.VITE_UMAMI_URL || '';
+  const umamiWebsiteId = env.VITE_UMAMI_WEBSITE_ID || '';
 
   return {
     define: {
@@ -615,6 +629,7 @@ export default defineConfig(({ mode }) => {
     },
     plugins: [
       htmlVariantPlugin(activeMeta, activeVariant, isDesktopBuild),
+      umamiPlugin(umamiUrl, umamiWebsiteId),
       polymarketPlugin(),
       rssProxyPlugin(),
       youtubeLivePlugin(),