Blockstream — Content Strategy Pills

A brief analysis of Blockstream's brand positioning, tone of voice, and key content challenges, with a practical post rewrite example.

Created as part of my application for a content role at Blockstream.

What's inside

• Brand promise and core values breakdown;
• Tone of voice guidelines mapped by audience (developers, bitcoiners, enterprise, institutional);
• Three key narratives to counter in content strategy;
• A before/after rewrite of a real Blockstream (Liquid) post on X, with my thoughts, and a proposed image.

View it

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https://marijjhodl.github.io/Blockstream-application/