NSCC Case Competition — Slide Deck

Deliverable: Final presentation deck (PPTX)
Competition: National Strategy Consulting Competition Tools: PowerPoint, Excel

📌 Download slides:

• NSCC Case Competition.pptx

Overview

• This project presents our case competition solution, covering:
  • Problem framing & objectives
  • Situation analysis (market / customer / financials)
  • Recommendation & rationale
  • Implementation roadmap & risks
  • Expected impact (KPIs)

Key Takeaways

• Brand trust, not price, is the binding constraint:
  Despite strong operational performance (99%+ completion rate, ~89% on-time), Flair suffers from reputational damage driven by negative media coverage and inconsistent messaging, which undermines consumer trust.

• Mismatch between Ultra Low Cost Carrier positioning and Gen Z engagement:
  While Gen Z travelers value affordability, social proof, and digital-native discovery (TikTok, influencers), Flair lacks targeted, segment-specific campaigns and a consistent brand presence within its core growth markets (GTA, Gen Z).

• Transparency and engagement can convert performance into credibility:
  By making reliability metrics visible (live performance dashboard), rebranding social media with consistent visual identity, and launching localized, experience-driven campaigns, Flair can rebuild trust and improve brand affinity without sacrificing its ULCC cost advantage.

Problem Diagnosis

• Reputational Challenges

• Messaging Weakness

• Disconnect with Target Segment

---

Recommendations

• Recommendation 1: Social Media Enhancement

• Recommendation 2: Website Modification

• Recommendation 3: Segment-Specific Campaigns

---

Implementation & Financial Impact

Repository Structure

• NSCC Case Competition.pptx — final deck
• images/ — preview images exported from slides

Notes

• This project was cpmpleted as a group. I was mainly responsble for social media enhancement sstrategy and financial projection for the whole marketing initiative.