BlueConic is a customer data platform (CDP) that liberates first-party data from disparate systems and makes it available wherever it is needed to transform customer relationships. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify customer data into persistent, individual profiles and activate that data across touchpoints.
BlueConic provides a REST API v2 that allows developers to programmatically access and manage:
- Visitor Profiles - Unified customer profile data
- Segments - Dynamic audience groupings
- Interactions - Customer engagement events
- Audit Events - Platform activity logging
The API uses OAuth 2.0 for authorization, supports both client credentials and authorization code flows, and is fully OpenAPI-compliant. JSON is the only supported request/response format.
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Kin Lane - kin@apievangelist.com