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Brainworkup Brand Concepts — _brand.yml Format

GitHub bulk-delete CLI

This repo includes a Python CLI that deletes multiple GitHub repositories from your terminal.

Install locally

pip install -e .

Usage

# Safe preview
gh-repo-nuke --owner my-org --repos repo-one,repo-two --dry-run

# Real delete (requires GITHUB_TOKEN)
export GITHUB_TOKEN=ghp_xxx
gh-repo-nuke --owner my-org --repo repo-one --repo repo-two

# Delete from file (one repo per line, # comments allowed)
gh-repo-nuke --owner my-org --file repos.txt

Use --yes to skip the interactive DELETE confirmation prompt.

Seven branding directions for brainworkup.org, implemented as Quarto _brand.yml files.

How to Preview

Copy any concept's _brand.yml into your Quarto project root (or an _extensions/ brand directory), then render:

# Option A: Drop _brand.yml in project root
cp concept-4-institute/_brand.yml ~/sites/brainworkup/_brand.yml
quarto preview

# Option B: Use the included example.qmd for quick preview
cp concept-4-institute/_brand.yml ./_brand.yml
quarto preview example.qmd

Concept Overview

# Directory Name Tone Typography Primary Colors
1 concept-1-growing-minds/ Brainworkup Neuropsychology Warm & Supportive Nunito + Lora Teal #2A9D8F + Coral #E07A5F
2 concept-2-lighthouse/ Brainworkup Warm & Supportive Lato + Source Serif 4 Navy #1D3557 + Amber #F4A261
3 concept-3-clinical-modern/ Brainworkup Neuropsychology Mixed Inter + IBM Plex Serif Blue #1B365D + Green #4CAF50
4 concept-4-institute/ Brainworkup Institute Mixed-Academic Merriweather + Open Sans Burgundy #6B2737 + Gold #C9A94E
5 concept-5-neural-blueprint/ Brainworkup Mixed Barlow + Barlow Semi Condensed Blueprint #1E3A5F + Terracotta #E8927C
6 concept-6-academic-authority/ Brainworkup Institute of Neuropsychology Academic Libre Baskerville + Libre Franklin Oxford #002147 + Gold #D4A843
7 concept-7-dual-identity/ Brainworkup Institute Hybrid (both) Merriweather + Atkinson Hyperlegible Next Navy #1B365D / Teal #2A9D8F + Gold #C9A94E / Coral #E07A5F

Audience Fit

Parents seeking evaluations → Concepts 1, 2, 7 (pediatric path)

Attorneys & forensic referrals → Concepts 4, 6, 7 (forensic path)

Hospitals & professional referrals → Concepts 3, 5

All audiences (segmented) → Concept 7

Typography Philosophy

Each concept uses a different type pairing strategy:

  • Serif headings + sans body (Concepts 4, 6, 7): Academic gravitas. Serif headings say "institution," sans body says "readable."
  • Sans headings + serif body (Concepts 1, 2): Warm but substantial. Sans headings are approachable; serif body adds clinical weight.
  • All sans (Concepts 3, 5): Clean, modern, clinical. Inter and Barlow are both highly readable at medical-document sizes.

Notes on Concept 7 (Dual Identity)

Concept 7 includes both warm (teal/coral) and authority (navy/gold) color sets in a single palette. The default uses navy as primary and teal as secondary — a balanced middle ground.

To create audience-specific pages, override colors in page-level YAML or use the exposed Sass variables ($brand-teal, $brand-navy, etc.) in custom CSS:

// Pediatric pages
.pediatric { --bs-primary: #{$brand-teal}; }

// Forensic pages
.forensic { --bs-primary: #{$brand-navy}; }

What's NOT in These Files

These _brand.yml files define colors, typography, and metadata. You'll still need:

  1. Logo files — new logo designs to replace the current tech/data-science marks
  2. Custom CSS/SCSS — for layout, spacing, component styling beyond what brand.yml controls
  3. _quarto.yml — project-level config referencing the brand: brand: _brand.yml
  4. Favicons — regenerated to match the new color scheme

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