CMO at GeneXus (a Globant Company) since 2011 — leading Design, Marketing & Technology. Part of Globant Enterprise AI's governance team since 2023. Father & musician at night.
Montevideo, Uruguay.
I sit at the intersection of marketing, design, and technology. I lead teams that build brands, design products, and figure out how AI fits in our future.
I parent, I write, I cook, I rock more than I should and less than I'd like.
- Design Thinking as a verb, not a slide deck
- The tension between algorithmic homogenization and real differentiation
- Software evolution by the way of business knowledge
- Making stuff by the way of writing. I find the act that goes from nothing to writing into a creation both fascinating and fulfilling.
Building tools and workflows with Claude Code, OpenAI Codex, Globant CODA, and OpenClaw — exploring how multi-agent orchestration works in practice. Breaking things. Also playing with Logic Studio making songs. Also breaking things there. :)
Most of my repos are private. The ones that aren't (or will not be) are experiments I thought someone else might find useful.