I am Ed Umbao, a professional copywriter, technical writer, and SEO strategist based in Davao City, Philippines. With over 15,000 articles published throughout my career, I specialize in creating high-authority, human-first technical content and in automating lead-generation workflows.
- Head of Content: Outscraper and Targetron.
- Journalism & Content: Extensive background as a former co-founder of a Philippine-based news website and independent journalist.
- SEO Strategy: Expert in Information Gain, topical authority, and E-E-A-T principles to differentiate content from generic AI outputs.
- Automation & Development: Proficient in building web directories and lead generation workflows using Python, n8n, and Apify.
- Targetron.com: A B2B local leads directory and B2B Lead Generation Database.
- Outscraper.com: A Business Data and Enrichment Platform.
- BantayanVibes.com: A travel and tourism blog project for my hometown.
- Technical Portfolio: Developing a portfolio using Lovable AI and syncing to GitHub to showcase technical content and automation projects.
- E-book Author: Creator of "5 Ready-to-Launch AI Side Hustles" (available on Gumroad).
I am not a coder, but I am actively learning to improve my technical writing through Vibe coding and AI integration. I am documenting my journey from a writer to a copywriter with first-hand developer experience using a local-first development workflow with:
- Editor: VS Code
- Version Control: GitHub Desktop & Git
- Languages: Python (Streamlit for web apps) & HTML/CSS for web design.
- Website: edumbao.com
- GitHub: github.com/edumbao
- LinkedIn: linkedin.com/in/ed-umbao