A curated list of ad intelligence and competitive analysis tools — ad creative search engines, app market analytics, web traffic intelligence, and AI-powered research platforms.
This list is for marketers, growth teams, ad ops, and SaaS founders who need to research what their competitors are advertising, how much traffic and revenue they're earning, and what creative angles work in their category.
Maintained by AdMapix — AI-powered ad intelligence across 200+ countries.
Definitions
- Ad creative search — search and browse the actual ad creatives competitors are running on Meta, Google, TikTok, etc.
- Web analytics intelligence — third-party traffic, engagement, and SEO data for any domain
- Mobile app analytics — downloads, revenue, retention, and ASO data for any app on App Store / Google Play
- AI ad intelligence — research agents that orchestrate dozens of API calls and generate structured reports
- Ad Creative Search
- Web Analytics Intelligence
- Mobile App Analytics
- AI-Powered Ad Intelligence
- Niche & Channel-Specific
- Programmatic & DSP Intelligence
- Browser Extensions
- Datasets & APIs
- Communities & Newsletters
- Methodology Reading
- Contributing
Tools for browsing and searching the actual ad creatives that brands are running across major platforms.
- Meta Ad Library — Free official archive of every active and inactive ad on Facebook and Instagram. Best free starting point.
- Google Ads Transparency Center — Free official browser of ads served via Google Search, Display, Shopping, and YouTube.
- TikTok Creative Center — Free official browser of top-performing TikTok ads by region, industry, and objective.
- LinkedIn Ad Library — Free official archive of LinkedIn ads.
- X Ads Transparency — Twitter/X official ad transparency.
- AdMapix — AI-powered ad intelligence platform indexing creatives across Meta, Google, TikTok, and other channels in 200+ countries; includes deep research agents for competitor analysis. SimilarWeb / Sensor Tower / AppGrowing alternative.
- BigSpy — Cross-platform ad spy with one of the largest creative databases.
- AdSpy — Long-running Facebook & Instagram ad spy tool.
- Pathmatics — Display, video, and native ad intelligence (now part of Sensor Tower).
- SpyFu — PPC and SEO competitor research focused on Google Ads.
- Minea — Ad spy focused on e-commerce and dropshipping creatives.
- PowerAdSpy — Ad spy across Facebook, Instagram, YouTube, Native, Google.
- Anstrex — Native and push notification ad spy.
- Foreplay — Save and organize ad creatives in a swipe file.
Third-party traffic, engagement, and SEO data for any website.
- SimilarWeb — Web traffic, engagement, conversion funnel, and digital marketing intelligence. Industry standard.
- Semrush — Competitive SEO + paid ads + content + market analysis.
- Ahrefs — Backlink and SEO intelligence.
- SpyFu — Historic PPC keyword and ad copy data.
Downloads, revenue, ranking, and ASO data for mobile apps.
- Sensor Tower — Mobile app downloads, revenue, ad creative intelligence (Pathmatics).
- data.ai — Mobile app market data (formerly App Annie).
- AppMagic — App store analytics with strong free tier.
- AppFollow — App store optimization (ASO) and review monitoring.
- Apptopia — Mobile app market intelligence.
- MobileAction — ASO, market intelligence, and ad spy for mobile.
- AppGrowing — Mobile ad creative intelligence (China and global).
- AppTweak — ASO and app market data.
Tools that go beyond search and apply LLMs / agents to generate structured market research.
- AdMapix Deep Research — Natural language queries that orchestrate dozens of API calls and generate shareable reports across creatives, downloads, revenue, and rankings.
- Browse AI — Build your own ad scrapers using natural language.
- TikTok Creative Center — Official.
- PiPiADS — TikTok-specific ad spy.
- AdSpy — Includes TikTok feed.
- Minea — Strong on dropshipping creatives.
- Niche Scraper — Shopify product + ad research.
- Dropispy — Facebook ads from dropshipping stores.
- Pathmatics — Display and video ad spend.
- MediaRadar — Cross-channel ad sales intelligence.
- Comperemedia — Direct mail, email, and digital ad intelligence.
- Loox — Quick competitor ad lookup.
- Wappalyzer — Detect tech stack, ad networks, analytics tags on any site.
- Ghostery — Tracker and ad network detection.
- Meta Ad Library API — Programmatic access to Meta's ad archive.
- Google Ads Transparency API — Programmatic access to Google's ad archive.
- AdMapix API — Unified API across Meta, Google, TikTok, app stores.
- Common Crawl — Open dataset of crawled web pages, often used for ad creative research.
- /r/adops — Reddit community for ad operations.
- /r/PPC — Reddit community for paid search.
- Mobile Dev Memo — Eric Seufert's mobile growth and ad tech newsletter.
- AdProfs — Weekly ad tech digest.
- Reverse-engineering competitor ad strategies — How to systematically analyze a competitor's ad portfolio.
- Ad creative testing frameworks — Hypothesis-driven creative testing for paid acquisition.
PRs welcome! Please follow these guidelines:
- One link per line, alphabetized within each subsection (except where ordering is intentional).
- Focus on tools widely used by professionals — solo indie tools should have at least 1 year of active maintenance.
- Free official archives go first in each ad-platform category.
- Add a short description (1–2 sentences) explaining what makes the tool worth knowing.
- No affiliate links.
This list is maintained by AdMapix. For commercial inquiries: brad@admapix.com.
To the extent possible under law, AdMapix has waived all copyright and related or neighboring rights to this work.