The folder architecture, governance layer, knowledge hierarchy, and AI agent system for running full go-to-market operations with Claude Code. Built for B2B SaaS growth teams, GTM engineers, and revenue operations leaders.
A governance-first framework for structuring Claude Code projects to run GTM operations at scale. It covers every channel a B2B SaaS company needs:
- Paid Acquisition - LinkedIn Ads, Meta Ads, Google Ads campaign management, bidding, creative strategy, audience targeting, and ABM
- Outbound - Cold email sequences, LinkedIn outreach, list building, enrichment, and signal-based prospecting
- Revenue Operations - CRM automation, pipeline management, lead routing, lead scoring, and attribution
- Content - Social media, SEO, thought leadership, and organic LinkedIn growth
- Analytics - Cross-channel measurement, reporting, dashboards, and benchmarks
Three layers, completely separated:
- Knowledge Layer - Strategy, methodology, best practices per channel. Never calls APIs.
- Execution Layer - API bots and scripts that make real operations happen. LinkedIn API, Meta API, Google Ads API, CRM integrations.
- Context Layer - Per-client data, ICPs, account IDs, deliverables. Completely isolated per client.
A governance project oversees everything: audits structure, reviews proposals, applies changes only after human approval.
View the full interactive framework - visual breakdown of the architecture, folder structure, governance workflow, and knowledge hierarchy.
These step-by-step SOPs show how to build specific GTM tools with Claude Code:
Replace your $10,000/year lead routing tool with a system you own. Capture, qualify, route, book, enrich, and recover leads - all serverless, under $50/month. Built with Next.js, Supabase, Upstash, and Vercel.
Track keywords, profiles, and posts on LinkedIn. Collect every person who likes or comments. 1,000 leads for about $6. Built with React, Supabase, Limadata, Apify, and Railway.
- GTM Engineers building AI-powered go-to-market stacks
- Growth Engineers at B2B SaaS companies ($1M-$50M ARR)
- Revenue Operations Leaders automating pipeline workflows
- Marketing Operations Teams running multi-channel paid acquisition
- Founders who want to own their GTM infrastructure instead of renting SaaS tools
The framework is tool-agnostic but the SOPs use:
| Tool | Purpose |
|---|---|
| Claude Code | AI coding agent that builds and modifies everything |
| Supabase | PostgreSQL database + auth + realtime |
| Vercel | Frontend hosting + serverless API routes |
| Railway | Background workers (Docker containers) |
| Upstash | Redis (temp state) + QStash (task queue) |
| Limadata | LinkedIn data API (post search, profile data) |
| Apify | LinkedIn engagement scraping (commenters, likers) |
Ivan Falco | ColdIQ
GTM engineering, B2B SaaS growth, revenue operations, and AI-powered go-to-market automation.