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Customer-Segmentation

Efficiently Segment different division of customers based on their past purchasing behavior to understand which customer is more loyal or frequently buying the product. Implemented the code in Jupyter Notebook and used hybrid algorithm to effectively segregate the consumer group.

  • Implemented using Jupyter notebook python 2.7

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The project is used for dividing different groups of consumer from their past retail data. ML Algorithm named SAPK(Semi Supervised Affinity propagation) and K-Means is used for efficient segmentation of user group.

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