SaaS Revenue Analytics

Internal toolkit for our subscription revenue and retention reporting.

Data

The data/ folder holds two clean, ready-to-use tables:

• accounts.csv — one row per account. plan is one of: self_serve, pro. acquisition_channel is already normalized.
• mrr_monthly.csv — monthly recurring revenue per account.

Usage

from src.metrics import mrr, net_revenue_retention, monthly_logo_churn

Monthly logo churn is the number of accounts that cancelled, divided by the total number of accounts in the database.

TODO

• hook up the dashboard
• add a customer health score