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sannapa2016/README.md

Hi there, I'm Siva M Reddy Annapareddy

AVP & Head – Analytics, Market Insights & Decision Science at Amrak Pharma

Analytics and insights leader with 18+ years of experience across the US and India in the pharmaceutical industry. Passionate about translating complex real-world data into actionable commercial strategies that drive patient outcomes and business growth.

What I Do

  • Lead Commercial Analytics, Real-World Evidence (RWE), Patient Analytics, and Decision Science
  • Drive therapy adoption, patient adherence, segmentation & targeting, and performance optimization
  • Partner with US stakeholders to deliver measurable business impact

Selected Impact

  • 25–30% improvement in patient adherence
  • ~15% business growth through data-driven strategies
  • 20% reduction in time-to-market

Core Expertise & Skills

Languages & Tools:

  • Python • R • SQL • SAS
  • Power BI • Tableau • Looker
  • XGBoost • SHAP • Scikit-learn

Domains:

  • Commercial Analytics & Sales Force Effectiveness (SFE)
  • Real-World Evidence (RWE) & Patient-Level Analytics
  • Market Insights & Competitive Intelligence
  • Segmentation, Targeting & Patient Journey
  • Decision Science & KPI Governance

Current Focus Areas

  • Generative AI & LLMs for analytics automation
  • Causal Inference in RWE studies
  • Cloud-based analytics platforms (Azure / Databricks)
  • Advanced ML for adherence prediction and patient segmentation

Let's Connect

Building impactful analytics solutions that improve patient lives and drive commercial success in pharmaceuticals.

Pinned Loading

  1. Net-guard-gtn-optimizer Net-guard-gtn-optimizer Public

    Python-based "Financial Waterfall" model that calculates Net Price at the account level and flags contracts that are eroding margins beyond sustainable levels.

    Python

  2. oncology-rwe-lot-engine oncology-rwe-lot-engine Public

    A deterministic Python framework for mapping Oncology Lines of Therapy (LOT) from longitudinal RWD to support Integrated Evidence Generation (IEG) and HTA submissions.

    Python

  3. omnichannel-nba-engine omnichannel-nba-engine Public

    Omnichannel Next-Best-Action (NBA) Engine

    Python

  4. sannapa2016 sannapa2016 Public

    Professional Portfolio - Siva M Reddy Annapareddy | Pharma Analytics & Decision Science Leader

  5. patient-adherence-ml-framework patient-adherence-ml-framework Public

    Predictive modeling to identify therapy discontinuation risk using XGBoost and SHAP for explainable patient insights

    Python