AI-powered marketing attribution: multi-touch attribution with causal ML, media mix modeling with Robyn/LightweightMMM, incrementality testing and marketing ROI optimization dashboard
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Updated
Jun 10, 2026 - HTML
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media-mix
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Marketing Mix Modeling (MMM) in Python: ridge regression with adstock & saturation, attribution metrics, and a simple budget optimizer.
python attribution ci sklearn pandas pytest ridge-regression saturation mmm marketing-mix-modeling adstock media-mix
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Updated
Nov 24, 2025 - Python
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