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I lead regional sales and market development across Greater China, Central Asia, Korea, and Asia Pacific for the commercial fitness industry. With 15+ years across sales, marketing, distributor management, hospitality partnerships, and channel development, I enjoy building markets, strengthening brands, and turning strategic relationships into sustainable growth.
Since December 2022, I have used AI to improve how I work, help clients solve real problems, and turn ideas into useful tools. I am a committed AI advocate and a grateful beneficiary of the industry's rapid progress. Here I share AI-enabled tools and products I build.
Currently: Director of Sales, Greater China, Central Asia, and Korea at Core Health & Fitness.
The partnerships, programs, and market-building work I am proud of.
- Regional Market Growth - Leading commercial fitness sales across Greater China, Central Asia, Korea, and Asia Pacific, with a focus on sustainable distributor and channel development.
- Hospitality Partnerships - Developed strategic sourcing and master goods agreements with international hotel groups, expanding fitness equipment access across hundreds of properties.
- Distributor Development - Built segmentation, incentive, marketing, and training programs that help distributor teams grow revenue and serve diverse customer segments.
- Brand & Product Marketing - Combined brand positioning, showcase marketing, digital content, product education, and events to build stronger customer demand.
Regional Sales Leadership Distributor Development Strategic Accounts Commercial Fitness Hospitality Partnerships Brand Positioning Channel Growth Product Marketing
I build practical AI-enabled tools and products for research, workflow automation, market intelligence, and communication. This is where I share the experiments and products I create with AI.
AI Product Building AI-Assisted Workflows Market Intelligence Product Experiments
Core Health & Fitness · November 2014 - Present
- Director of Sales, Greater China, Central Asia, and Korea · February 2026 - Present
- Director of Sales, Greater China & Central Asia Regions · September 2024 - June 2026
- Director of Sales, Greater China Region · July 2023 - September 2024
- Account Manager - Hong Kong & Macau Market · June 2023 - July 2023
- Account Manager - Chinese Mainland Market · January 2021 - July 2023
- Account Manager - Taiwan Market · April 2019 - July 2023
- Sales & Marketing Manager Asia Pacific · November 2017 - July 2023
- Sales & Marketing Assistant Asia Pacific · November 2014 - October 2017
Linde Material Handling · June 2012 - November 2014
- Product Solution & Marketing Specialist
Chinese (native) · Taiwanese (native) · English (full professional) · Japanese (limited working) · Russian (elementary)
我专注于商用健身行业的区域销售与市场拓展，负责大中华区、中亚、韩国及亚太市场。拥有 15 年以上销售、市场、经销商管理、酒店合作与渠道发展的经验，致力于开拓新市场、强化品牌影响力，并将战略合作转化为可持续增长。
自 2022 年 12 月起，我开始将 AI 应用于日常工作，以提升效率、协助客户解决实际问题，并把想法落地为可用的工具。我是 AI 的坚定拥护者，也是 AI 行业快速发展的受益者。这里将持续分享我借助 AI 制作的工具与产品。
目前担任 Core Health & Fitness 大中华区、中亚及韩国销售总监。
区域销售管理 经销商发展 战略客户 商用健身设备 酒店合作 品牌定位 渠道增长 产品营销
我会分享基于 AI 构建的实用工具与产品，聚焦研究、工作流自动化、市场洞察和沟通表达。
AI 产品构建 AI 工作流 市场洞察 产品实验