A free Claude Code skill that scores your content against the same 5-layer framework used to build content infrastructure for founder-led companies.
Your content gets a score out of 50. You see exactly what's broken and why. Then one piece gets rewritten live — layer by layer — so you experience the difference, not just read about it.
| Phase | What Happens |
|---|---|
| 1. Scrape | Pulls your website to analyze voice, positioning, and content patterns |
| 2. Profile | Asks 3 targeted questions about your buyer, differentiator, and content |
| 3. Score | Rates your content against 5 layers (each 1-10, total out of 50) |
| 4. Diagnose | Shows exact quotes from your content with specific problems identified |
| 5. Rewrite | Rewrites your lowest-scoring piece live with before/after comparison |
| 6. Reveal | Explains the full 5-layer framework so you understand the system |
| Layer | What It Checks |
|---|---|
| Vocabulary | Hype words, hollow verbs, vendor-centric language, proof density |
| Structure | Buyer context, problem specificity, stakes, evidence, clear action |
| Proof Density | Claims-to-evidence ratio — every assertion needs adjacent proof |
| Voice Consistency | Does your content match your actual brand, or a generic template? |
| Buyer Alignment | Written FOR your buyer, or talking about yourself? |
One command:
git clone https://github.com/whystrohm/whystrohm-audit.git ~/.claude/skills/whystrohm-auditOr manually: Download this repo and copy the whystrohm-audit/ folder to ~/.claude/skills/.
- Claude Code (CLI, desktop app, or IDE extension)
- No API keys. No external tools. No configuration.
/whystrohm-audit
You'll be asked for:
- Your website URL
- Your ideal buyer (role, size, industry)
- Your differentiator (what you do differently)
- One piece of published content (LinkedIn post, email, blog paragraph — anything)
The audit takes about 2 minutes.
═══════════════════════════════════════
YOUR CONTENT INFRASTRUCTURE SCORE
═══════════════════════════════════════
27/50
Vocabulary: 7/10 ███████░░░
Structure: 4/10 ████░░░░░░
Proof Density: 3/10 ███░░░░░░░
Voice Consistency:7/10 ███████░░░
Buyer Alignment: 6/10 ██████░░░░
═══════════════════════════════════════
Followed by:
- Per-layer breakdown with exact quotes from your content
- Your top 3 content gaps ranked by business impact
- A live rewrite of your weakest piece with before/after scores
- The complete 5-layer framework explained
whystrohm-audit/
├── SKILL.md # Orchestrator — controls the two-phase flow
├── CLAUDE.md # Contributor guide for AI agents
├── rules/
│ ├── scoring-rubric.md # The 5-layer framework with scoring criteria
│ ├── voice-analysis.md # How brand voice is inferred from your website
│ └── rewrite-rules.md # Layer-by-layer transformation rules
├── templates/
│ ├── audit-report.md # Output formatting (score display, breakdowns)
│ └── cta.md # Closing pitch (configurable booking link)
├── .github/ # Issue templates, PR template, CODEOWNERS
├── CHANGELOG.md # Version history
├── CONTRIBUTING.md # How to contribute
├── SECURITY.md # Security policy
├── LICENSE # MIT
└── README.md
This skill scores 1 piece of content in 2 minutes.
A full content infrastructure install scores your entire library, maps voice drift across all platforms, builds the guardrails as code, and hands you a system that produces brand-consistent content without routing everything through the founder.
What the full system includes:
- Brand voice encoded as 40-60 enforceable rules (not a PDF)
- Content guardrails that reject hype and require proof before publish
- Video production pipeline that renders branded content from code
- Multi-platform posting automation
- Templates, calendars, and a content engine your team owns completely
30-day build. You own everything. No retainer. No lock-in.
Book your content infrastructure diagnostic — 30 minutes, no pitch, just more of what you experienced here:
WhyStrohm builds content infrastructure for founder-led companies doing $500K-$5M. One person. 10+ years in defense systems engineering. No templates. No outsourcing. Systems that run your brand — built and handed over.
MIT — see LICENSE.